More related content on the BRIDGE
- Media Panel 8 December 2:00 - 2:20PM
When Everyone's Verified, Who Can You Trust?
Paid subscription models like Meta and X Verified are transforming the meaning of a blue checkmark, from a symbol of earned credibility to one of transactional access. As verification becomes something users can buy, trust in platform signals is eroding, heightening risks of misinformation and disinformation spread in particular. How do we think about restoring trust in this monetized and AI-driven media landscape?
Explore by InstagramSpeakers
- Creator Economy Panel 8 December 2:35 - 2:50PM
Taste as a Cultural Bridge
Every dish tells a story of roots, memories, and creativity. In this session, Abir El Saghir and Abu Julie share how food content has evolved into a cultural bridge, connecting audiences through shared taste and emotion. From traditional recipes to viral trends, they explore how creators use flavor as a form of storytelling, turning kitchens into global stages where culture, creativity, and community come together.
Explore by Instagram - Marketing Panel 9 December 10:15 - 10:45AM
How Athletes and Celebrities Drive Attention, Influence, and Investment
How athlete investors are reshaping the future of gaming, sports-tech, and fan experiences, and why athlete-owned media is the next power center.
Central StageSpeakers
- Marketing Panel 9 December 5:15 - 5:45PM
Building Brands People Believe In
What turns a campaign into culture, and a movement into revenue? Three leaders join in unpacking how brand storytelling, futures research, and bold creative build real equity, shaping behavior, not just awareness. From airlines to beauty to music/tech crossovers, together we will decode playbooks that travel across markets, algorithms, and generations.
Central StageSpeakers
- Picture Fireside 8 December 4:50 - 5:05PM
Five Decades on: Yousra's Secret to Staying Timeless
For decades, Yousra has defined Arab entertainment, evolving with each generation while staying true to her artistic core. In this conversation, she reflects on what it takes to endure in such a shifting industry: adapting to new mediums, embracing creative risks, and cultivating the mindset and passion that turn success into legacy.
Forum StageModerator
- Picture Presentation 8 December 3:55 - 4:10PM
Why It’s Important for an Actor to Produce
Actors today sit at the front line of cultural influence, yet often remain distant from the decisions that shape the stories they tell. In this session, Egyptian actor and filmmaker Ahmed Magdy examines why stepping into the producer’s role is becoming essential for creators who want greater agency, artistic integrity, and long-term impact. Drawing on his trajectory from Egypt’s independent cinema movement to building Garage Art Production, Magdy explores how actors can catalyze new talent, strengthen local creative ecosystems, and drive a more intentional, sustainable future for storytelling.
Academy Stage
