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Speaker
James Frewin
International Managing Director, Professional Fighters League
James Frewin is the Managing Director, International, at the Professional Fighters League, PFL, one of the fastest growing and most innovative sports leagues in the world. After joining PFL as Senior Vice President, International, he was promoted to oversee all international media rights, global strategy, and the rollout of PFL’s international leagues. He was a driving force behind the launch and exponential growth of PFL Europe, the organization’s first international league, which has rapidly expanded across multiple territories.
At BRIDGE Summit, James will explore how data, storytelling, and new competition formats are transforming sports leagues and what it takes to build a global sports brand for a new generation of fans.
UAE
Marketing
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