Abir El Saghir is a Lebanese chef, social media creator, and entrepreneur with a global following. She has more than 28 million followers on TikTok and 10 million on Instagram, where she shares vibrant, visually rich recipes. She hosted the Ramadan cooking show Abir’s Kitchen and was named to Forbes Middle East 30 Under 30 after winning the Joy Award for Favorite Female Influencer.
Originally trained in interior design, Abir turned her passion for cooking into a digital platform that blends culinary creativity with cultural storytelling. She founded the clothing brand La Abirz and launched the Cook for Lebanon with Abir initiative to support displaced communities. Her work combines food, identity, and philanthropy in a way that resonates with audiences worldwide.
At BRIDGE Summit, Abir will speak about building a global culinary brand from social media, the role of authenticity in audience connection, and how creators can use their platforms for meaningful social impact.
Every dish tells a story of roots, memories, and creativity. In this session, Abir El Saghir and Abu Julie share how food content has evolved into a cultural bridge, connecting audiences through shared taste and emotion. From traditional recipes to viral trends, they explore how creators use flavor as a form of storytelling, turning kitchens into global stages where culture, creativity, and community come together.
Founder & President, Cecilia Attias Foundation for Women
Director of Global Communications, Hypershell
Content Creator & Creative Director, Amrmaskoun & Ofoq Creative
Board Director, Primicias & Teleamazonas
Regional Director, IFPI MENA
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