More related content on the BRIDGE
- Creator Economy Panel 9 December 4:40 - 5:10PM
The Rise of Intelligent Virality
Three creators redefining entertainment share how knowledge became content and content became movement. This session unpacks the storytelling, structure, and emotion behind making art, science, and history accessible and viral, without losing integrity or substance.
Explore by Instagram - Media Fireside 9 December 2:45 - 3:00PM
The End of Media's Philanthropic Whiplash
For decades, media funding has surged and collapsed in cycles, spiking around elections or crises, then evaporating when attention fades. The result is a fragile ecosystem where vital storytelling depends on the mood swings of philanthropy. In this session, H.R.H. Princess Lamia Bint Majed Saud AlSaud joins Matthew Bishop to explore how the media industry can break free from this pattern. Drawing from her leadership at the intersection of business, media, and philanthropy, Princess Lamia offers insights on building sustainable, purpose-driven media ecosystems, where long-term investment, inclusion, and impact take precedence over fleeting attention.
Forum StageModerator
- Media Workshop 8 December 1:00 - 2:00PM
Fixing the Gaps Between Data, Narrative, and Reality
Economic journalism has drifted into the realm of business headlines and stock tickers, leaving entire societies misunderstood. From China to the UAE, even Nobel laureates are found basing models on text-mined headlines rather than lived realities. The result is misread economies, misguided policies, and distorted public perceptions. This workshop challenges journalists, economists, and content creators to rethink how they interpret and communicate economic stories. How can reporters distinguish between “business news” and “economic understanding”? How can fieldwork, data analysis, and storytelling combine to produce coverage that captures social development as much as GDP growth? Participants will explore real examples of misrepresented economies, learn new techniques for translating complex data into human-centered narratives, and co-create frameworks for cross-audience reporting, from policymakers to the public. Methods: The session would pair short case studies with live group exercises on reframing misleading coverage. Objectives: • Unpack why economic reporting often fails to represent true economic and social dynamics. • Demonstrate how “text mining,” sentiment analysis, and secondhand data shape biased narratives. • Co-design story frameworks that translate economic events into clear, contextual reporting across multiple audiences. • Explore how accurate economic storytelling can shape trust, policy, and development.
Workshop Room 1Speakers
- Marketing Presentation 10 December 12:10 - 12:40PM
One Million Dollars in Sales... Zero Ads
Attention is the new currency, and everyone is fighting for it. The challenge isn’t selling a product anymore; it is earning a moment. In this comprehensive session, Salah Abo El Magd dives into the mindset and methods behind capturing attention in a world that scrolls at the speed of thought. He explores how brands create meaning, stories move faster than ads, and how drawing on emotion drives decision and action. This is selling redefined for a generation that no longer buys what it is told; it buys what it feels.
Academy Stage - Music Panel 9 December 10:45 - 11:15AM
How to Go from Zero to a Million Streams
Behind every breakout artist, songwriter, and producer is a blueprint. In this session, music executives break down what it really takes to go from zero to a million streams. From storytelling and distribution to publishing, touring, and fan discovery, they share the playbook for scaling talent and building sustainable careers in today’s attention economy.
Explore by Instagram - Creator Economy Fireside 8 December 3:40 - 4:10PM
Blueprints of Belonging and Resonance
Every space tells a story, whether we intend it to or not. From virtual stages to real-world venues, the environments we build reflect our search for meaning and connection. In this conversation, filmmaker Baron Ryan joins architects, designers, and storytellers to explore how light, movement, and narrative can turn ordinary spaces into experiences that make people feel seen, understood, and part of something larger.
Central Stage
