Kinda Ibrahim oversees TikTok’s operations across the Middle East, Africa, South Asia, and Central Asia. She is responsible for setting content strategy, nurturing a diverse regional creator and partner ecosystem, and driving TikTok’s long term growth.
Kinda has more than 17 years of international experience in digital media and content. Before TikTok, she led media partnerships for Twitter in the Middle East, Turkey, and Africa and held leadership roles at Microsoft, Yahoo Maktoob, EMAP Middle East, the Yellow Pages Group, and the National Bank of Canada. She holds an MBA in Marketing and Finance from Concordia University and a BSc in Computer Science from the American University of Beirut.
At BRIDGE Summit, Kinda will discuss platform innovation, creator ecosystems, and how short form content is reshaping media, marketing, and cultural expression across emerging markets.
TikTok is reshaping our world's creative landscape, platforming millions of people and giving them the ability to spark trends, build communities, and convert storytelling into opportunity. As creators drive culture, commerce, and influence across borders through TikTok, the platform's unique blend of discovery, creativity, and accessibility enables new voices to rise and industries to form. This session explores how the platform is powering a worldwide creative renaissance, and what it means for the future of culture, creators, and the businesses that grow alongside them.
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“One BRIDGE to unite them all. BRIDGE Summit looks to become the largest cross-sector media event in the world.”
“A gateway for knowledge exchange.”
“A summit to BRIDGE the gaps in the global media ecosystem.”
“We are proud to take part in the inaugural edition of BRIDGE Summit.”
“Un pont pour tous les réunir.”
