More related content on the BRIDGE
- Media Panel 8 December 5:10 - 5:40PM
The Art of Conversation
In a world defined by noise, speed, and polarization, meaningful dialogue has never been more essential—or more rare. This session brings together leading voices from media, culture, and public life to reflect on the craft of conversation: how empathy, curiosity, and listening can rebuild understanding in an age of constant broadcast. Through their experiences, they explore how dialogue can bridge divides, shape narratives, and remind us of our shared humanity.
Central StageSpeakers
- Technology Presentation 9 December 11:50AM - 12:05PM
Yang Lan: The Future of Art Is Felt, Not Just Seen
Technology is transforming art from something we observe into something we experience. Through AI, immersive environments, and cross-disciplinary collaborations, a new generation of creators—especially in China—is redefining how emotion, culture, and innovation intersect. In this conversation, Yang Lan, Co-Founder and Chairperson of Sun Media Group, explores how technology is reshaping creative expression and audience connection, turning art into an emotional language that transcends medium, geography, and generation.
Forum Stage - Media Panel 9 December 3:00 - 3:20PM
Longform’s Next Act
In a media environment dominated by sensationalism and short-form content, longform journalism has struggled to keep its grip. According to the 2025 Reuters Institute Digital News Report, 62 percent of online news consumers now prefer bite-sized updates. Yet platforms like YouTube and Substack show renewed demand for depth, with Substack alone reporting a fivefold rise in paid subscriptions since 2020. The question is no longer whether audiences have the attention for longform, but whether the industry is delivering it in ways that resonate. Publishers and creators are now reimagining longform for a global, digital-first audience, using new distribution models and partnerships to balance reach with resonance, and to define the next era of credible, enduring media.
Forum StageSpeakers
- Media Workshop 10 December 12:15 - 1:15PM
Glow-Up Your Storytelling
From boardrooms to campfires, storytelling is how humans make sense of everything. It is the critical bridge between an idea and its impact. In just 60 minutes, we’ll help you find your spark, shape your message, and deliver it with clarity and confidence. Perfect for anyone ready to level up how they share what matters. Delivered by Ignite Talks, the fast-paced speaker series recently at TEDNext. OBJECTIVES: • Learn a repeatable framework for high-impact, big idea presentations. • Practice storytelling under constraint to improve clarity and delivery. • Leave with the confidence to develop your own talk.
Workshop Room 1Speakers
- Media Fireside 10 December 10:00 - 10:30AM
Advancing Human Possibility in the Agentic AI Era
Exploring the Agentic AI Era, where AI reasons, adapts, and collaborates with humans to transform media and business. This fireside examines how AI amplifies human empathy, creativity, and storytelling while safeguarding authenticity, equity, and trust.
Central Stage - Marketing Panel 8 December 4:20 - 4:50PM
Tuning for Virality
In a world where attention shifts in seconds, creators and brands must optimize content with the same precision and speed as performance marketers. With AI-driven tools now boosting engagement by 25% and cutting production time in half, the line between creative instinct and data science is disappearing. Leaders like Saif Jarad—who built one of the region’s most awarded performance agencies and pioneered early Google and Facebook Ads innovation—embody this shift. This session explores how creators can apply performance marketing principles, real-time insights, and AI-enhanced optimization to stay discoverable, credible, and ahead of the curve in an algorithm-driven landscape.
Academy StageSpeakers
