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- Creator Economy Fireside 8 December 4:45 - 5:00PM
Viral Economics
Money moves fast, but information moves faster. In an age where creators explain markets before economists do, stories about inflation, jobs, or crypto can go viral overnight and influence real behavior. This session explores how content creators are reshaping the way people understand, react to, and participate in the global economy, where one viral video can shift perception, influence policy, and redefine trust in institutions.
Explore by Instagram - Media Fireside 8 December 10:40 - 11:00AM
The Comfort Crisis in Media
Once defined by bold bets on new ideas and voices, media today has grown cautious amid consolidation, short-term metrics, and technological disruption. In this discussion, we ask how the industry can rediscover its edge, reinvigorate risk-taking, experimentation, and creative ambition. As leaders navigate shifting funding models, technological disruption, and the rise of independent creators and citizen journalists, this discussion explores what it takes to build companies, and cultures, that lead rather than follow in media.
Forum Stage - Creator Economy Fireside 8 December 2:35 - 3:00PM
Performing for a Cause or Standing for One?
Celebrities have long sparked social change, from Elizabeth Taylor’s AIDS activism to Billie Eilish’s climate advocacy and Emma Watson’s fight for gender equality. A 2024 Journal of Consumer Culture study found that 51% of Gen Z are more likely to support a cause endorsed by a celebrity they follow, valuing authenticity and relatability. How can public figures stay visible, credible, and accountable, while authentically driving lasting impact?
Impact Stage - Creator Economy Fireside 10 December 1:15 - 1:35PM
From Kitchen To Culture
A fireside with Chef Shaheen on how a creator turns taste into trust and trust into a system that scales. We’ll unpack a simple creator equation Format → Hook → Cadence, then map how community love becomes real offerings, partnerships that fit, and routines that keep the craft sharp. Clear, practical style.
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- Media Fireside 10 December 2:30 - 2:50PM
A Satirist's Survival Playbook
For comedians like Ahmed Albasheer, laughter has never been just entertainment. It’s been an act of defiance. From surviving assassination attempts to building one of the Arab world’s most influential political satire shows, Albasheer has turned humor into resistance, reflection, and reform. In this intimate conversation, he unpacks the price of speaking truth through comedy, how satire can still thrive under censorship and conflict, and what the next generation of storytellers can learn about courage in an age where jokes can shake regimes.
Forum Stage - Creator Economy Panel 9 December 4:40 - 5:10PM
The Rise of Intelligent Virality
Three creators redefining entertainment share how knowledge became content and content became movement. This session unpacks the storytelling, structure, and emotion behind making art, science, and history accessible and viral, without losing integrity or substance.
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