More related content on the BRIDGE
- Picture Panel 9 December 9:30 - 9:50AM
Foresights from a Lifetime in Cinema
Legendary filmmakers share stories of grit, reinvention, and creative survival. From the lowest to highest ranks in television, this session explores the firsthand accounts of storytelling, technology, and ambitions collision with culture; this session identifies the lessons learned across decades of hits, misses, and moments that defined the modern screen, from the first line of a script to the final cut. It’s a masterclass in creativity, resilience, and the art of staying relevant in an industry built on change.
Forum StageSpeakers
- Technology Presentation 10 December 12:25 - 12:35PM
The New Language of Work is Visual
In a world where everyone’s a storyteller, from marketers and founders to educators and finance teams, communication has shifted. In this keynote, Canva’s Head of EMEA, Duncan Clark, explores how the rise of creator culture, AI, and visual-first platforms has reshaped the way we work, collaborate, and tell stories. From TikToks to team updates, from brand storytelling to business decks, visual content powered by AI is now at the heart of how we work.
Forum Stage - Technology Panel 9 December 11:20 - 11:50AM
The Tools Fueling the Next Content Boom
AI tools like Runway’s Gen-4, Synthesia’s avatars, and Modular’s MAX are among the technologies fueling the next content boom, making creation faster, cheaper, and higher-quality at scale. In 2024, the generative media tools market topped $4.5 billion, signaling a major shift in how content is developed and distributed. How will this new backbone reshape creative workflows, monetization models, and investment strategies across the media ecosystem?
Central StageSpeakers
- Marketing Panel 10 December 10:50 - 11:20AM
A Playbook for Persuasive Media
This session breaks down the essential mechanics of persuasive media today, from message design and audience targeting to verification, accountability, and the technology used. Audience members leave with a clear, practical framework for shaping stories that move people, inform public life, and reinforce trust in an increasingly fragmented information environment.
Academy StageSpeakers
- Media Fireside 9 December 10:45 - 11:00AM
Drive to Survive: F1’s Playbook for Monetizing Sports Media
Formula 1’s transformation from an elite European motorsport into a global cultural and commercial juggernaut, offers a clear playbook for media innovation multiplying the value of premium sport properties. This session looks to unpack the decisive catalysts behind such shifts, from Liberty Media’s ownership vision to strategic content partnerships and data-driven growth engines, and examines, through APEX’s investment in Alpine, what F1’s trajectory reveals about the future economics, global relevance and investor appeal of sport in a timeline dominated by streaming, personality and borderless audiences.
Central StageSpeakers
Moderator
- Technology Presentation 10 December 12:25 - 12:45PM
Positioning Media Brands for LLM Visibility
Discover how companies can succeed in a world where AI helps people find information. Join Saurabh Doshi, Co-Founder of OptimizeGEO.ai, as he explains how tools like ChatGPT, Google AI, and Perplexity are changing the way brands get noticed online. Learn how businesses can track and improve what AI says about them, so they show up more often and turn AI conversations into real growth.
Academy Stage
