Mitra Darab is a music industry executive known for her leadership at HYBE x Geffen, where she focuses on artist development, creative strategy, and global entertainment media. She plays a key role in bridging music, culture, and digital innovation to build the next generation of global artists.
At BRIDGE Summit, Mitra will share insights on the evolving relationship between artists, audiences, and technology; and how creative strategy can shape the future of global music.
As President of HYBE x Geffen, Mitra Darab is leading one of the most ambitious cultural collaborations in modern music—bringing the precision and innovation of K-pop to a global audience. In this spotlight conversation, she reflects on her journey from working with icons like Madonna and Tom Petty to building HYBE America, where artistry meets global strategy. Through her lens, we explore how the HYBE model—rooted in creativity, discipline, and community—is redefining what it means to launch and sustain worldwide superstars.
President & CEO, Africa Leadership and Dialogue Institute
CEO, SALT; Partner, SkyBridge
Chief Innovation & AI Officer, Brahma AI
Former Deputy Prime Minister, UK Parliament
Creative Director & Head of Production & Partnerships, Neptune Studios
“One BRIDGE to unite them all. BRIDGE Summit looks to become the largest cross-sector media event in the world.”
“A gateway for knowledge exchange.”
“A summit to BRIDGE the gaps in the global media ecosystem.”
“We are proud to take part in the inaugural edition of BRIDGE Summit.”
“Un pont pour tous les réunir.”
