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Attention is a new currency, and everyone is fighting for it. The challenge isn’t just selling a product anymore; it is earning a moment. In this masterclass, Salah Abo El Magd dives into the mindset and methods behind capturing attention in a world that scrolls at the speed of thought. He explores how emotion drives decisions, how stories move faster than ads, and how brands can better think about creating meaning at breakneck speed. This is selling redefined for a generation that no longer buys what it’s told, it buys what it feels.
Central Stage - Creator Economy Fireside 9 December 11:35 - 11:50AM
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In a world defined by consumption, what would it take to build one powered by creation? Perhaps the next generation shouldn’t just use technology, they should make it. In this session, we explore what it means to teach 21st-century skills through play, why games are the most powerful learning platform ever built, and how device affordability and internet access can unlock a future where every child, everywhere, can become a creator of their own destiny.
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The creator economy is transforming media, with top creators now rivaling traditional studios in both revenue and cultural influence. In 2024, MrBeast’s empire generated over $470 million across YouTube, Amazon Prime, and consumer products. As creators become the next generation of media moguls, what best practices define who rises to the top?
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