More related content on the BRIDGE
- Picture Workshop 8 December 10:00AM - 12:00PM
Local Stories with Global Appeal 1\2
Day 1 — Shaping a National Content Legacy Day 1 focuses on exploring the history and creation of Arab content while identifying creative opportunities in the region. Participants learn to evaluate ideas based on entertainment value, social impact, and economic feasibility. Includes a practical exercise to develop a short presentation highlighting an Arab story or hero for film, series, or animation.
Workshop Room 2 - Technology Panel 8 December 11:15 - 11:45AM
A Blueprint for Building Iconic Media Brands
As legacy publishers and digital platforms expand across borders, the question is no longer just how to grow, but how to belong. For global media brands, this means pairing editorial excellence with strategic innovation, turning reputation and reach into lasting relevance. From licensing and partnerships to data-driven audience insights and regional storytelling, companies are rewriting their global playbooks to balance commercial ambition with cultural authenticity. AI now sits at the center of this transformation, powering translation, personalization, and creative experimentation while reshaping how media companies connect with audiences and partners alike. This session explores how trusted brands are blending technology, storytelling, and business strategy to scale influence across markets.
Forum StageSpeakers
- Picture Workshop 9 December 2:30 - 4:30PM
From Idea to Story: Exploring Your Voice as a Screenwriter 2\2
Day 2 — Developing the Idea into a Story Day 2 focuses on transforming the initial idea into a structured story or scene. Participants continue practical exercises, develop a segment of their story, and receive guidance from the instructor. Concludes with tips and strategies for continuing story development beyond the workshop.
Workshop Room 2Speakers
- Picture Workshop 9 December 12:15 - 2:15PM
Finding Your Voice in a Very Competitive Film Market 1\2
Day 1 — Understanding Your Voice The workshop focuses on helping participants discover their unique creative voice and clarify tone, genre, and style. Includes practical exercises, case studies, and feedback on initial project ideas.
Workshop Room 1Speakers
- Picture Fireside 8 December 10:30 - 11:00AM
Democratising the Role of the Creator in a Global Content World
As the global content landscape shifts from a handful of gatekeepers to millions of creators, a new question emerges: who gets to shape culture, and on whose terms? Idris Elba challenges the industry to widen the circle—to empower diverse storytellers, elevate new voices, and rebuild a media ecosystem where creativity is accessible, human, and connected. At a moment when technology accelerates content but fractures community, he calls for a renewed commitment to empathy and authenticity, reminding us that democratising creation is ultimately about restoring the human heartbeat at the center of global culture.
Forum StageSpeakers
- Media Fireside 8 December 4:40 - 4:55PM
Stories with an Agenda
Storytelling has long helped societies navigate power, policy, and crisis, informing, connecting, and challenging. Yet today, narratives are increasingly weaponized: 62% of Americans, according to a 2020 Pew study, cite social media as a major source of false information. How can we reclaim storytelling as a force for trust, inclusion, and impact, while guarding against manipulation?
Forum StageSpeakers
