Mike Alnaji
Mike Alnaji is one of the early architects of the influencer marketing industry in the UAE, helping shape it into a credible and results driven part of the region’s digital economy. With more than a decade of experience, he built some of the first influencer marketing divisions within UAE agencies and developed creator first strategies that transformed how brands engage audiences across MENA.
Mike has played a key role in identifying and developing many of the region’s leading creators, building practical frameworks for growth, talent development, and measurable brand impact. He is currently the CEO of Imfluence, the influencer marketing and social media agency under IM Media Group, which also includes Imvent Studios and Imtellect. In this role, he leads strategies that connect brands and audiences through data driven planning, clear execution, and creator focused innovation.
At BRIDGE Summit, Mike will discuss the evolution of influencer marketing in MENA, the rise of creator led brands, and how to build sustainable influence in a rapidly changing digital landscape.
Mike Alnajiat BRIDGE
- Creator Economy Panel 9 December 4:25 - 4:55PM
Creators Go From Lights, Camera, to Business
The creator economy is transforming media, with top creators now rivaling traditional studios in both revenue and cultural influence. In 2024, MrBeast’s empire generated over $470 million across YouTube, Amazon Prime, and consumer products. As creators become the next generation of media moguls, what best practices define who rises to the top?
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What They Say About BRIDGE
“A landmark gathering that will unite media professionals, policymakers, cultural creators, and global influencers.”
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“A gateway for knowledge exchange.”
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“A game‑changer for the global media industry”
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“We are proud to take part in the inaugural edition of BRIDGE Summit”
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“We're excited to partner with BRIDGE to create meaningful opportunities for creators and innovators”
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