Andrew Graham is the Head of Business Development for CAA Creators at Creative Artists Agency (CAA), one of the world’s leading entertainment and sports firms. He brokers innovative partnerships across brands, social platforms, television, film, publishing, and merchandise for top-tier talent including Jimmy Fallon, Gabrielle Union, Noah Beck, Matt Rife, Lisa Vanderpump, Prince EA, and RuPaul. A key architect of CAA’s creator economy strategy, Graham has represented billion-dollar startups such as Jellysmack and Brut Media, and has negotiated multimillion-dollar brand and content deals with Fortune 500 companies, generating billions of impressions.
Since joining CAA in 2016, Graham has helped shape the modern intersection of entertainment and digital media. He has brokered groundbreaking content collaborations with platforms like TikTok, Instagram, and Headspace, including The Tonight Show’s viral #TumbleweedChallenge and original mindfulness music from Erykah Badu and Arcade Fire. He also developed education partnerships for artists such as Hans Zimmer, Charlie Puth, and Jonathan Van Ness with platforms including The Monthly, Skillshare, and Wondrium.
At BRIDGE Summit, Andrew Graham will share insights on how creators and brands can collaborate authentically, build long-term value, and lead in the rapidly evolving media landscape.
The creator economy is set to exceed $500 billion by 2027, driven by over 50 million individuals building businesses on platforms like TikTok, YouTube, and Patreon, according to Goldman Sachs. While brand deals remain dominant, creators are increasingly monetizing through subscriptions, affiliate marketing, merchandise, and direct-to-fan models. The UAE is at the forefront of this shift, with initiatives like the New Media Academy, 1 Billion Followers Summit, and regulatory exemptions contributing AED 2.5 billion to GDP in 2024. As monetization channels multiply and governments invest in creator-friendly infrastructures and supports, how can creators further grow revenue stacks to reflect their values, engage their communities, and support long-term growth?
News Presenter, Sky News Arabia
Vice President, MENA Snap Inc.
Founder & CEO, Selar
Content Creator & Creative Director, Amrmaskoun & Ofoq Creative
Former Deputy Prime Minister, UK Parliament
“A landmark gathering that will unite media professionals, policymakers, cultural creators, and global influencers.”
“A gateway for knowledge exchange.”
“A game‑changer for the global media industry”
“We are proud to take part in the inaugural edition of BRIDGE Summit”
“We're excited to partner with BRIDGE to create meaningful opportunities for creators and innovators”
