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- Marketing Fireside 9 December 3:45 - 4:05PM
The Future of Storytelling at Scale
A mainstage fireside chat with Grigory Lavrov, VP of Marketing, Local Brands & Franchise Management for CEE & MENAT at Warner Bros. Discovery. This conversation explores how global entertainment giants localize storytelling to connect with diverse audiences. It dives into the intersection of creativity, data, and culture revealing how brands sustain iconic IPs while building authentic local voices that shape the next era of global entertainment.
Central StageSpeakers
- Media Presentation 8 December 1:45 - 2:00PM
The New Priorities of News Media
News publishers stand at a pivotal moment: advertising in decline, search collapsing, and AI reshaping both content and discovery. This address explores the new priorities emerging worldwide, mastering direct reader relationships, activating first-party data, adapting to platform decline, and reinforcing brand as the anchor. Learn how publishers can focus on what they can control and confidently navigate a disrupted media ecosystem.
Forum Stage - Picture Panel 9 December 2:45 - 3:15PM
Opportunities and Challenges in the Global Picture Business
As audiences fragment and production models evolve across borders, the global film and television industry stands at a crossroads of opportunity and complexity. This session gathers leaders from studios, streamers, and emerging markets to explore the future of the picture business, from financing and co-productions to talent mobility and new creative hubs, and what the next decade will demand from creators, producers, and investors worldwide.
Forum StageSpeakers
- Media Panel 8 December 1:35 - 2:05PM
Building for Trust, Engagement, and Impact
As algorithms optimize for engagement at all costs, trust becomes collateral damage and meaningful storytelling gets crowded out. Yet new models, from subscription-driven communities to integrity-based brand partnerships and mission-aligned monetization, are challenging the old trade-offs between influence and authenticity. This session asks a fundamental question: can media build sustainable businesses that monetize integrity without compromising impact?
Impact StageSpeakers
Moderator
- Marketing Meetup 9 December 2:00 - 3:00PM
Canva Meetup
Connect with Canva in an exclusive meetup designed for content creators, SMB owners, and marketers to exchange ideas, ask questions, and explore practical approaches to creating and collaborating more effectively.
Impact Stage - Marketing Panel 9 December 1:45 - 2:15PM
Designing Brands for a Global, Always-On Audience
Marketing is being reshaped by cultural fragmentations, platform disruptions, and global audience fluidity, demanding brands move with increase clarity and ambition. In this conversation, three leaders unpack the systems and creative rigor required to establish resonance across markets and generations. Together, they reveal the frameworks that turn storytelling into influence, and influence into enduring commercial value.
Central StageSpeakers
