More related content on the BRIDGE
- Technology Panel 9 December 11:10 - 11:30AM
Web3 and the New Rules of Ownership
Traditional intellectual property systems have long concentrated power in the hands of intermediaries, limiting how creators control and benefit from their own work. Today, platforms like Story Protocol and DAOs are offering transparent, decentralized alternatives, enabling creators to tokenize, license, and better own content, as well as to fund, distribute, and protect their work using blockchain. As these Web3 tools gain traction, how might they permanently reshape the economics and ethics of creative ownership?
Forum Stage - Marketing Presentation 9 December 5:20 - 5:30PM
Building a Brand That Lasts
Trends fade fast, but timeless brands outlive platforms, products, and people. This session uncovers what makes a brand truly endure clarity of purpose, emotional truth, and the courage to stay consistent when everything else changes. Learn how creators and companies can build brands that evolve with culture without ever losing their identity.
Forum Stage - Gaming Panel 8 December 4:40 - 5:10PM
The Future of Game Publishing
With the sale of EA and Microsoft’s landmark Activision deal, the era of mega-publishers is consolidating fast. As digital distribution reshapes discovery, monetization, and player engagement, the traditional role of the publisher is being redefined. This session explores what comes next for studios, creators, and players when the gatekeepers of gaming shrink and the power shifts to platforms, ecosystems, and communities.
Central StageSpeakers
- Marketing Panel 9 December 9:30 - 9:55AM
Culture as the Bridge of Understanding
In an age defined by fragmentation, culture remains the thread that connects humanity. Through music, film, design, and storytelling, it shapes how we see ourselves, and one another. This session explores how cultural understanding has become a strategic asset for nations, brands, and creators alike, fostering empathy where politics and economics fall short. As the world grows more divided, how can we harness culture not just to entertain, but to unify?
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- Media Fireside 8 December 3:20 - 3:35PM
Media’s New Centers of Gravity
Legacy media no longer holds a monopoly on narrative; independent voices are elevated on social media,and new entries to the media landscape are adapting and innovating to try to break through in the evolving information ecosystem. How can consumers and leaders connect the dots and stay informed amid increasingly siloed media bubbles, even as the world becomes more globalized and interconnected? What role does independent global media play in an overloaded information age?
Forum Stage - Marketing Presentation 9 December 9:55 - 10:05AM
Gaming Beyond Reality
Gaming is evolving from a separate virtual realm into the operating system for how new generations live, learn, and create. As on-device AI and world models deepen machines’ spatial understanding, gaming becomes a persistent layer blending digital and physical worlds. This session explores how spatial computing, XR, intelligent agents, and world-building tools are reshaping interaction and identity—especially for the UAE, where major investments signal a new era of presence, participation, and programmable reality.
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