Ghassan Harfouche is a seasoned marketing and communications leader and serial entrepreneur with more than 30 years of global experience across client, agency, and publishing. He leads MCN and McCann Worldgroup APAC, overseeing more than 4,000 professionals across MENAT and Asia Pacific. His career includes leading De Beers marketing in MENA and restructuring a major media group in Saudi Arabia.
Ghassan’s cross sector perspective has earned recognition from Campaign, Fast Company, and Great Place to Work. He is known for building agile, scalable agency models and driving transformation and inclusive growth across fast changing markets. His leadership focuses on aligning creativity, data, and performance to deliver long term value for brands and partners.
At BRIDGE Summit, Ghassan will share his views on the future of marketing, the next generation of agency models, and how regional players can compete and lead on a global stage.
Trends fade fast, but timeless brands outlive platforms, products, and people. This session uncovers what makes a brand truly endure clarity of purpose, emotional truth, and the courage to stay consistent when everything else changes. Learn how creators and companies can build brands that evolve with culture without ever losing their identity.
Founder & CEO, RL Media
Executive Vice President, Milken Institute
Deputy Editor-in-Chief, RT, Head, RT Arabic TV Channel
Manager, Creative Services, Sharjah Media City
CEO, Dubai Future Foundation
“One BRIDGE to unite them all. BRIDGE Summit looks to become the largest cross-sector media event in the world.”
“A gateway for knowledge exchange.”
“A summit to BRIDGE the gaps in the global media ecosystem.”
“We are proud to take part in the inaugural edition of BRIDGE Summit.”
“Un pont pour tous les réunir.”
