More related content on the BRIDGE
- Media Panel 8 December 1:35 - 2:05PM
Building for Trust, Engagement, and Impact
As algorithms optimize for engagement at all costs, trust becomes collateral damage and meaningful storytelling gets crowded out. Yet new models, from subscription-driven communities to integrity-based brand partnerships and mission-aligned monetization, are challenging the old trade-offs between influence and authenticity. This session asks a fundamental question: can media build sustainable businesses that monetize integrity without compromising impact?
Impact StageSpeakers
Moderator
- Marketing Workshop 9 December 4:30 - 5:00PM
Measurement
Showcasing our AI Enabled Content Creation features on Linkedin Career Page and its impact on boosting Employer Branding
LinkedIn - Media Panel 8 December 2:30 - 3:00PM
Are Investment Cycles Too Reactive?
As the media and information ecosystem evolves, funding patterns still swing sharply in response to elections, crises, and short-term shocks. Media often see capital surges around major events, followed by contractions once attention moves on. These cycles mirror the broader volatility of venture investment, where long-horizon innovation can be constrained by short-term sentiment. This session explores how public, private, philanthropic, and venture capital stakeholders can stabilize investment flows, build resilient institutions, and support long-term innovation across the media landscape instead of reacting only when disruption is already at the door.
Central StageSpeakers
- Marketing Workshop 8 December 11:30AM - 12:00PM
LinkedIn - Where marketing means business - Government edition
Unlocking growth on LinkedIn the G2B marketing landscape
LinkedIn - Creator Economy Panel 9 December 4:15 - 4:40PM
Creators Go From Lights, Camera, to Business
The creator economy is transforming media, with top creators now rivaling traditional studios in both revenue and cultural influence. In 2024, MrBeast’s empire generated over $470 million across YouTube, Amazon Prime, and consumer products. As creators become the next generation of media moguls, what best practices define who rises to the top?
Explore by InstagramSpeakers
- Marketing Speech 10 December 1:15 - 1:45PM
One Million Dollars in Sales... Zero Ads
Attention is a new currency, and everyone is fighting for it. The challenge isn’t just selling a product anymore; it is earning a moment. In this masterclass, Salah Abo El Magd dives into the mindset and methods behind capturing attention in a world that scrolls at the speed of thought. He explores how emotion drives decisions, how stories move faster than ads, and how brands can better think about creating meaning at breakneck speed. This is selling redefined for a generation that no longer buys what it’s told, it buys what it feels.
Central Stage
