More related content on the BRIDGE
- Technology Presentation 9 December 11:45AM - 12:00PM
Unlocking Growth: AI for Business, Economy, and Society:
Opportunities for growth are closer than ever with AI. Join Google for a deep dive into how this powerful technology is becoming accessible to everyone, driving long-term efficiency and competitive advantage across MENA, with responsibility at its core . Discover the untapped potential of AI to enhance efficiency, create new opportunities, and address today's major challenges.
Forum Stage - Music Keynote 10 December 12:10 - 12:25PM
This Is How I Reimagined Music with AI
What happens when imagination meets technology? In this keynote, King Willonius shares how he used artificial intelligence to reimagine the art of music creation. By feeding the machine with his own experiences, emotions, and creative experiences, he demonstrates how AI turns into a true collaborator rather than a tool. This session reveals a new way of composing where human memory and machine intelligence create sound that feels both personal and limitless.
Academy Stage - Media Fireside 9 December 1:50 - 2:10PM
The End of Media's Philanthropic Whiplash
For decades, media funding has surged and collapsed in cycles, spiking around elections or crises, then evaporating when attention fades. The result is a fragile ecosystem where vital storytelling depends on the mood swings of philanthropy. In this session, H.R.H. Princess Lamia Bint Majed Saud AlSaud joins Matthew Bishop to explore how the media industry can break free from this pattern. Drawing from her leadership at the intersection of business, media, and philanthropy, Princess Lamia offers insights on building sustainable, purpose-driven media ecosystems, where long-term investment, inclusion, and impact take precedence over fleeting attention.
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- Media Fireside 8 December 12:45 - 1:10PM
The New Priorities of News Media
News publishers stand at a pivotal moment: advertising in decline, search collapsing, and AI reshaping both content and discovery. This address explores the new priorities emerging worldwide, mastering direct reader relationships, activating first-party data, adapting to platform decline, and reinforcing brand as the anchor. Learn how publishers can focus on what they can control and confidently navigate a disrupted media ecosystem.
Forum Stage - Creator Economy Fireside 10 December 1:30 - 1:50PM
From Kitchen To Culture
A fireside with Chef Shaheen on how a creator turns taste into trust and trust into a system that scales. We’ll unpack a simple creator equation Format → Hook → Cadence, then map how community love becomes real offerings, partnerships that fit, and routines that keep the craft sharp. Clear, practical style.
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- Technology Fireside 9 December 12:00 - 12:15PM
The Next Chapter of Connection
As technology redefines how we see, share, and connect, what comes next for human interaction? Join Hussein Freijeh for an intimate conversation on the evolution of social platforms and the role of augmented reality in reconnecting us to our surroundings, our communities, and ourselves.
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