More related content on the BRIDGE
- Media Panel 8 December 1:30 - 1:50PM
Winning Back Gen Z One Swipe at a Time
Traditional media is losing ground with younger audiences who value authenticity and personal connection. A 2025 Statista report shows that 33% of Gen Z and Millennials trust influencer recommendations, more than double the 15% who trust traditional outlets like newspapers and TV. In an influencer-led era, how can legacy media evolve its formats, partnerships, and narratives to stay relevant and rebuild trust?
Academy StageSpeakers
- Technology Presentation 8 December 3:00 - 3:15PM
App in Ten: From Idea to Reality
How fast can creativity become code? In this live showcase, Nad Christie, Head of Design at Lovable, takes the audience inside a real-time app creation challenge. Joined by a celebrity guest, he’ll turn an idea shared on stage into a fully functional app in just ten minutes. A dynamic session where imagination meets design, and Lovable proves that innovation now moves at the speed of thought.
Academy StageSpeakers
- Media Workshop 9 December 1:25 - 2:05PM
Data-Driven Content: Analytics for Media Professionals
Explore how to utilize analytics to inform content creation and strategy, ensuring alignment with audience preferences and trends. Trainer: Eman Khattab, Sky News Arabia
IMI Academy - Creator Economy Fireside 8 December 5:00 - 5:15PM
Viral Economics
Money moves fast, but information moves faster. In an age where creators explain markets before economists do, stories about inflation, jobs, or crypto can go viral overnight and influence real behavior. This session explores how content creators are reshaping the way people understand, react to, and participate in the global economy, where one viral video can shift perception, influence policy, and redefine trust in institutions.
Explore by Instagram - Media Fireside 10 December 10:00 - 10:30AM
Advancing Human Possibility in the Agentic AI Era
Exploring the Agentic AI Era, where AI reasons, adapts, and collaborates with humans to transform media and business. This fireside examines how AI amplifies human empathy, creativity, and storytelling while safeguarding authenticity, equity, and trust.
Central Stage - Marketing Presentation 8 December 2:45 - 3:00PM
Building the Bridge to the Future——How Cartea crafts Brand Story, Connects Local Commerce, and Builds User Trust.
As a leading automotive lifestyle and service platform in the region, Cartea operates across three core pillars: Media, where high-quality and multilingual content helps consumers make confident car-buying and ownership decisions; Marketplace, where we connect OEMs, dealers, and car-lifestyle businesses to create a seamless path from exposure to conversion; and Technology, where AI and data enable precise marketing solutions and actionable insights for brands. Through three industry case studies, we will demonstrate how impactful storytelling not only shapes consumer perception but also delivers measurable business outcomes, showcasing how media can truly power business growth in the automotive ecosystem.
Impact Stage