More related content on the BRIDGE
- Creator Economy Workshop 9 December 11:25AM - 12:05PM
You are the idea, AI is the team
Learn the fundamentals of creating engaging video content tailored for social media platforms to boost visibility and interaction. Trainer: Abanoub Imad, Sky News Arabia
IMI Academy - Picture Fireside 8 December 5:45 - 6:00PM
Stories That Cross Borders
Cinema has the power to travel, and few storytellers do it with more conviction than Mohamed Diab. In this session, he explores how Arab filmmakers can create stories that are both deeply local and universally human. From Cairo to Hollywood, Diab shares his creative philosophy on crafting films that challenge perception, carry cultural weight, and speak a language that transcends borders.
Explore by InstagramSpeakers
Moderator
- Creator Economy Presentation 9 December 10:25 - 10:35AM
Turning Views into Value: Cracking the Code on YouTube Monetization
YouTube is one of the most democratized, yet most misunderstood, platforms in the creator economy. In this session, Donna Budica, Co-Founder and COO of TEN2 Media, shares how her company’s partnership with Google is helping artists navigate the platform’s complex monetization ecosystem and turn audience vewership into tangible value. Drawing from her cross-industry experience in music, media, and tech, Budica explores what it really takes to launch a sustainable, transparent digital career in an era where data, distribution, and authenticity build the pillars of long-term success.
Explore by Instagram - Music Fireside 8 December 5:05 - 5:20PM
Bridging Cultures Through K-Pop
As President of HYBE x Geffen, Mitra Darab is leading one of the most ambitious cultural collaborations in modern music—bringing the precision and innovation of K-pop to a global audience. In this spotlight conversation, she reflects on her journey from working with icons like Madonna and Tom Petty to building HYBE America, where artistry meets global strategy. Through her lens, we explore how the HYBE model—rooted in creativity, discipline, and community—is redefining what it means to launch and sustain worldwide superstars.
Forum Stage - Technology Panel 8 December 4:10 - 4:25PM
Hand-Crafted Content in the Age of AI
In a world increasingly shaped by automation and generative tools, a creative counter-movement is gaining momentum: a return to the tactile, the hand-made, and the unmistakably human. From Blinkink’s clay-animated BBC campaign for the Women’s Euros 2025 to the large-scale mural culture documented and championed by Global Street Art, physical craft is becoming a powerful signal of authenticity in an AI-saturated age. Whether it’s clay, paint, textile, or movement, audiences are gravitating toward work that carries the imprint of real hands, real texture, and real emotion. This session explores why hand-crafted aesthetics, from murals and stop-motion to independent street culture, are resonating across film, fashion, advertising, and public art, and what it means when the most futuristic work is the work that feels the most human.
Central Stage - Technology Panel 8 December 2:15 - 2:30PM
The Invisible Rules of the Internet
Social media platforms shape public discourse through curation and moderation. During COVID-19, content moderation, inclusive of removals and downranking, raised concerns about silencing marginalized voices. A 2020 Anti-Defamation League survey found that 36% of U.S. adults faced online harassment, with 20% of those cases linked to political views, underscoring the difficulty of managing polarizing content. As algorithms dictate what’s seen or suppressed, how can we build digital spaces that protect expression and integrity?
Forum StageSpeakers
