Fireside Technology

Hand-Crafted Content in the Age of AI

Central Stage
December 8, 2025 4:10 - 4:25PM

In a world increasingly defined by automation and generative tools, there’s a growing creative counter-movement: a return to the tactile, the hand-made, and the human. From Blinkink’s clay-animated BBC campaign for the Women’s Euros 2025 to its collaborations with Coldplay and BritBox, craft is becoming a statement of authenticity in an AI-saturated age. This session explores why hand-crafted aesthetics are resonating across film, fashion, and advertising, and how physical artistry, imperfection, and emotion are shaping the next wave of visual storytelling. What does it mean when the most futuristic work feels the most human?

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