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A fireside with Chef Shaheen on how a creator turns taste into trust and trust into a system that scales. We’ll unpack a simple creator equation Format → Hook → Cadence, then map how community love becomes real offerings, partnerships that fit, and routines that keep the craft sharp. Clear, practical style.
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- Picture Fireside 8 December 5:20 - 5:40PM
A Meet & Greet with Barış Arduç
An exclusive opportunity for fans and industry guests to meet acclaimed Turkish actor Barış Arduç in person. Known for his captivating performances and global fan base, Barış joins Bridge Summit for an intimate meet and greet where attendees can connect, take photos, and share a moment with one of the region’s most celebrated stars.
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