More related content on the BRIDGE
- Marketing Presentation 9 December 5:20 - 5:30PM
Building a Brand That Lasts
Trends fade fast, but timeless brands outlive platforms, products, and people. This session uncovers what makes a brand truly endure clarity of purpose, emotional truth, and the courage to stay consistent when everything else changes. Learn how creators and companies can build brands that evolve with culture without ever losing their identity.
Forum Stage - Media Speech 9 December 3:35 - 3:45PM
Silly Putty, Serious Constraints
Limitations spark breakthrough ideas. In the search for rubber, Silly Putty, a favorite children’s toy, was accidentally created—an unexpected result born from strict constraints. This talk uses that story as a lens for understanding how boundaries sharpen thinking, accelerate clarity, and lead to more resonant storytelling. You’ll learn practical ways to turn constraints into creative fuel and elevate the ideas you bring into the world.
Central StageSpeakers
- Music Panel 8 December 2:50 - 3:10PM
Sounds That Speak Every Language
Aziz Maraka and Faia Younan didn't change their sound to fit the world, they made the world listen. This session explores how language, rhythm, and storytelling can transcend borders when rooted in authenticity and emotion. Through their journeys, Aziz and Faia reveal how staying true to one’s identity can create global resonance and how genuine expression turns local sound into a universal language.
Explore by InstagramSpeakers
- Media Panel 9 December 4:40 - 5:10PM
The New Gravity of Power from Washington to the Gulf
The global media and knowledge landscape is transforming rapidly, where viral moments now move markets, influence policy, and reshape narratives in real time. At this moment, BRIDGE Summit convenes leaders from across media, policy, finance, and technology to restore trust, transparency, and resilience in the context of digital sensation. This session examines a key axis of that shift: the rise of disruptive alliances like Elon Musk’s “America Party,” and the Gulf’s growing role as a diplomatic force in a multipolar world. Together, these trends mark the rise of new geopolitical centers, transcending borders, amplifying soft power, and wielding digital influence.
Forum StageSpeakers
- Marketing Presentation 8 December 2:45 - 3:00PM
Building the Bridge to the Future——How Cartea crafts Brand Story, Connects Local Commerce, and Builds User Trust.
As a leading automotive lifestyle and service platform in the region, Cartea operates across three core pillars: Media, where high-quality and multilingual content helps consumers make confident car-buying and ownership decisions; Marketplace, where we connect OEMs, dealers, and car-lifestyle businesses to create a seamless path from exposure to conversion; and Technology, where AI and data enable precise marketing solutions and actionable insights for brands. Through three industry case studies, we will demonstrate how impactful storytelling not only shapes consumer perception but also delivers measurable business outcomes, showcasing how media can truly power business growth in the automotive ecosystem.
Impact Stage - Technology Panel 8 December 3:10 - 3:40PM
How AI Is Rewriting the Newsroom
With news now published in more than 50 languages in real time, AI is reshaping how media organizations operate and connect with audiences worldwide. This session explores how to expand these capabilities responsibly while navigating the risks of rapid change. It looks at data integrity, escalating operational costs, and the growing need to prepare teams to collaborate with intelligent systems, ensuring that innovation reinforces journalism’s mission rather than stretching it thin.
Central StageSpeakers
