Mohamed Asaad is the Chief Business Officer at Cartea, a leading automotive lifestyle and service platform in the MENA region. He oversees the company’s commercial strategy, ecosystem expansion, and strategic partnerships, advancing Cartea’s mission to connect consumers, brands, and businesses through integrated content, commerce, and digital solutions.
Built on three core pillars—Media, Transactions, and Car Services—Cartea supports the full automotive journey. Through authoritative content, immersive tools such as 360° AR experiences and AI-powered digital advisors, and a rapidly growing network of OEMs, dealers, creators, and service providers, Cartea has become one of the region’s most influential automotive platforms. Its regional footprint includes serving as the official automotive media partner of the Chinese Embassy in the UAE (2025), leading coverage of the 2024 Jeddah International Motor Show, and acting as the exclusive authorized partner for the LIWA International Festival among Chinese automotive brands.
At the BRIDGE Summit, Mohamed will share three defining stories that demonstrate how strategic content builds trust, drives commercial impact, and elevates the automotive ownership experience across the region.
As a leading automotive lifestyle and service platform in the region, Cartea operates across three core pillars: Media, where high-quality and multilingual content helps consumers make confident car-buying and ownership decisions; Marketplace, where we connect OEMs, dealers, and car-lifestyle businesses to create a seamless path from exposure to conversion; and Technology, where AI and data enable precise marketing solutions and actionable insights for brands. Through three industry case studies, we will demonstrate how impactful storytelling not only shapes consumer perception but also delivers measurable business outcomes, showcasing how media can truly power business growth in the automotive ecosystem.
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