More related content on the BRIDGE
- Marketing Panel 9 December 1:05 - 1:25PM
Talent, Equity & Interactive Media
As media becomes more interactive and data-driven, the definition of “talent” is expanding beyond traditional entertainment. From creators to AI personalities, investors and agencies are rethinking how equity, ownership, and participation are shared across digital ecosystems. This session brings together voices from talent representation, technology, and capital to explore how new tools, from analytics to immersive platforms, are transforming how talent is discovered, valued, and monetized in the next generation of interactive media.
Central Stage - Music Fireside 8 December 5:05 - 5:20PM
Bridging Cultures Through K-Pop
As President of HYBE x Geffen, Mitra Darab is leading one of the most ambitious cultural collaborations in modern music—bringing the precision and innovation of K-pop to a global audience. In this spotlight conversation, she reflects on her journey from working with icons like Madonna and Tom Petty to building HYBE America, where artistry meets global strategy. Through her lens, we explore how the HYBE model—rooted in creativity, discipline, and community—is redefining what it means to launch and sustain worldwide superstars.
Forum Stage - Media Workshop 10 December 11:25AM - 12:05PM
The Future of News: Social Media Journalism
The workshop explores how social media is reshaping journalism, changing how news is reported, shared, and consumed. It examines the challenges of accuracy, credibility, and speed in the digital era while offering strategies to engage audiences and tell impactful stories across social platforms. Trainer: Fatima Mahmoud, The National
IMI Academy - Marketing Panel 9 December 5:15 - 5:45PM
Building Brands People Believe In
What turns a campaign into culture, and a movement into revenue? Three leaders join in unpacking how brand storytelling, futures research, and bold creative build real equity, shaping behavior, not just awareness. From airlines to beauty to music/tech crossovers, together we will decode playbooks that travel across markets, algorithms, and generations.
Central StageSpeakers
- Media Fireside 9 December 2:30 - 2:45PM
The World’s Creative Future Platformed by TikTok
TikTok is reshaping our world's creative landscape, platforming millions of people and giving them the ability to spark trends, build communities, and convert storytelling into opportunity. As creators drive culture, commerce, and influence across borders through TikTok, the platform's unique blend of discovery, creativity, and accessibility enables new voices to rise and industries to form. This session explores how the platform is powering a worldwide creative renaissance, and what it means for the future of culture, creators, and the businesses that grow alongside them.
Forum StageModerator
- Technology Panel 8 December 11:35AM - 12:00PM
A Blueprint for Building Iconic Media Brands
As legacy publishers and digital platforms expand across borders, the question is no longer just how to grow, but how to belong. For global media brands, this means pairing editorial excellence with strategic innovation, turning reputation and reach into lasting relevance. From licensing and partnerships to data-driven audience insights and regional storytelling, companies are rewriting their global playbooks to balance commercial ambition with cultural authenticity. AI now sits at the center of this transformation, powering translation, personalization, and creative experimentation while reshaping how media companies connect with audiences and partners alike. This session explores how trusted brands are blending technology, storytelling, and business strategy to scale influence across markets.
Forum StageSpeakers
