Eman Khattab is a media leader with over 15 years of experience across broadcast and digital platforms, specializing in storytelling, audience engagement, and social media innovation. As Social Media Editor at Sky News Arabia, she plays a key role in shaping the network’s digital strategy and audience growth. She created and presented the network’s first vodcast and produces and hosts Molhem, its most-watched digital show on social media.
Her career began in 2008, working with world-renowned newsrooms such as BBC, CBC, MBC, and Al Ekhbaria’s London headquarters. This international experience honed her editorial judgment and multi-platform storytelling skills. Beyond journalism, Eman has spent more than eight years as a media trainer with IMI Academy and Sky News Arabia Academy, training VIPs, journalists, and students in digital storytelling, personal branding, content analysis, and algorithm interpretation. She holds two master’s degrees; an MBA and a Master’s in Financial Journalism from City University, London.
At BRIDGE Summit, Eman will discuss how news organizations and creators can master social platforms, build high-impact digital shows, and use data and storytelling to deepen engagement with Arab and global audiences.
Explore how to utilize analytics to inform content creation and strategy, ensuring alignment with audience preferences and trends. Trainer: Eman Khattab, Sky News Arabia
Artificial intelligence may be built on logic, but it’s powered by human intention. This session brings together tech creators who decode AI not through data, but through empathy and storytelling, showing how the way we teach machines reflects the way we understand ourselves. From moral algorithms to creative collaboration, this conversation asks, can technology evolve without losing its humanity?
Fame brings followers, but it also brings hate. In a world where creators are constantly exposed to public judgment, managing online hate has become an essential part of the creative journey. This session dives into how creators can protect their mental well-being, set boundaries, and maintain authenticity while facing criticism and negativity. Through honest stories and practical reflections, it explores what resilience looks like in the digital age, and how to stay grounded when the noise gets loud.
International Moderator & Journalist
International Managing Director, Professional Fighters League
Youtuber & Social Media Creator
Pianist, Aurélien Froissart
Chief Information Officer, Guardian Media Group
“One BRIDGE to unite them all. BRIDGE Summit looks to become the largest cross-sector media event in the world.”
“A gateway for knowledge exchange.”
“A summit to BRIDGE the gaps in the global media ecosystem.”
“We are proud to take part in the inaugural edition of BRIDGE Summit.”
“Un pont pour tous les réunir.”
