More related content on the BRIDGE
- Picture Fireside 9 December 9:50 - 10:20AM
Mastering Your Craft in a World Obsessed with More
Priyanka explores the personal mindset shift that redefined how she approaches her work. In a culture that rewards volume, speed, and constant output, she shares how intentionality and discernment allowed her to seek different ways to elevate her craft. This conversation unpacks the discipline of saying no, the power of intentional focus, and how doing fewer things—with depth and meaning—leads to greater creativity, influence, and long-term excellence.
Forum Stage - Media Workshop 8 December 11:20AM - 12:00PM
Empowering Youth: Unlocking Opportunities through "Abdulla Al Ghurair Foundation" Programs/ year of community
An engaging workshop exploring how the Abdulla Al Ghurair Foundation and IMI empower youth through education, mentorship, and skill development. Participants will discover real success stories, engage in collaborative activities to identify gaps and opportunities in media and communication, and leave with tangible steps to join AGF and IMI initiatives driving the Year of Community. Trainer: Mona Ghandar & Rami Al Majzoub, Al Ghurair Foundation & IMI
IMI Academy - Creator Economy Panel 8 December 3:40 - 4:10PM
Blueprints for Belonging and Resonance
Stories live beyond the screen, they take shape in the environments where they are made, encountered, and felt. From intimate, character-driven sketches to raw, on-the-ground journeys and cross-regional media, the spaces around storytelling influence how people find meaning and belonging. This conversation explores how creative contexts, from digital platforms to real-world settings, create resonance, and how craft and distribution can turn storytelling into a shared space where people feel seen and connected across cultures.
Central StageSpeakers
- Picture Workshop 9 December 2:30 - 4:30PM
Realistic Acting & Character Formation
This intensive workshop focuses on building a dramatic character from the inside out. Abdel Moneim Amayri shares his expertise on how to prepare for a role, not just through external appearance, but by understanding the character’s inner life, emotions, and journey. Participants will learn how to craft fully realized, authentic dramatic characters.
Workshop Room 1Speakers
- Marketing Presentation 8 December 2:45 - 3:00PM
Building the Bridge to the Future——How Cartea crafts Brand Story, Connects Local Commerce, and Builds User Trust.
As a leading automotive lifestyle and service platform in the region, Cartea operates across three core pillars: Media, where high-quality and multilingual content helps consumers make confident car-buying and ownership decisions; Marketplace, where we connect OEMs, dealers, and car-lifestyle businesses to create a seamless path from exposure to conversion; and Technology, where AI and data enable precise marketing solutions and actionable insights for brands. Through three industry case studies, we will demonstrate how impactful storytelling not only shapes consumer perception but also delivers measurable business outcomes, showcasing how media can truly power business growth in the automotive ecosystem.
Impact Stage - Technology Presentation 8 December 4:30 - 4:40PM
How AI is Transforming Content Consumption Behavior
A new generation is growing up with AI as their primary interface to the world. From personalized feeds to multimodal searches and generative storytelling, algorithms are no longer curators, they’re shaping what we watch, read, and believe as co-creators. This session explores how AI-native behaviours are redefining attention, creativity, and trust, and what media must do to evolve their formats, distribution, and ethics for an audience that expects intelligence to be built in.
Forum StageSpeakers