More related content on the BRIDGE
- Picture Panel 9 December 2:45 - 3:15PM
Opportunities and Challenges in the Global Picture Business
As audiences fragment and production models evolve across borders, the global film and television industry stands at a crossroads of opportunity and complexity. This session gathers leaders from studios, streamers, and emerging markets to explore the future of the picture business, from financing and co-productions to talent mobility and new creative hubs, and what the next decade will demand from creators, producers, and investors worldwide.
Forum StageSpeakers
- Marketing Panel 9 December 1:05 - 1:25PM
Talent, Equity & Interactive Media
As media becomes more interactive and data-driven, the definition of “talent” is expanding beyond traditional entertainment. From creators to AI personalities, investors and agencies are rethinking how equity, ownership, and participation are shared across digital ecosystems. This session brings together voices from talent representation, technology, and capital to explore how new tools, from analytics to immersive platforms, are transforming how talent is discovered, valued, and monetized in the next generation of interactive media.
Central Stage - Media Workshop 10 December 11:25AM - 12:05PM
The Future of News: Social Media Journalism
The workshop explores how social media is reshaping journalism, changing how news is reported, shared, and consumed. It examines the challenges of accuracy, credibility, and speed in the digital era while offering strategies to engage audiences and tell impactful stories across social platforms. Trainer: Fatima Mahmoud, The National
IMI Academy - Media Panel 8 December 1:00 - 1:30PM
Fighting for Depth in a Shallow Media World
In a landscape driven by clicks, speed, and algorithmic reward, depth is becoming a lost art. “Churnalism”, the recycling of online content, has replaced original reporting, leaving audiences skeptical and disengaged. With just 32% of Americans expressing trust in the media (Gallup), the challenge is clear: how can journalism reclaim substance in a digital age built for brevity? This session explores how newsrooms, platforms, and creators can harness technology to restore depth, context, and credibility in an attention-fractured world.
Academy StageSpeakers
Moderator
- Marketing Workshop 9 December 4:45 - 5:45PM
Reimagining Storytelling Through Video.
Video is one of the most powerful ways to capture attention and communicate ideas. In this session, we’ll explore what makes great video storytelling, and how new tools in Canva are helping teams bring ideas to life more easily and effectively. You’ll walk away with practical ways to craft videos that engage audiences, spark emotion, and drive real impact.
Workshop Room 1 - Technology Workshop 10 December 3:30 - 4:10PM
Creativity with Grok in X
A look in to Grok’s origins, how it operates within X, its real-time connection to what’s happening and practical ways to transform conversations into actionable insights.
X
