More related content on the BRIDGE
- Picture Fireside 8 December 4:25 - 4:40PM
How To Build a Friendly City for Filmmakers
What does it take for a city to become a true hub for world-class filmmaking? Drawing on decades of experience producing global blockbusters, Tommy Harper offers a producer’s view of how cities can attract major productions and the talent behind them. This session explores the essentials: reliable infrastructure, streamlined logistics, supportive policy, strong creative pipelines, and environments where filmmakers feel empowered to create. How can cities move from being locations to becoming partners in storytelling, and engines of global cultural influence?
Central StageModerator
- Technology Panel 8 December 11:35AM - 12:00PM
A Blueprint for Building Iconic Media Brands
As legacy publishers and digital platforms expand across borders, the question is no longer just how to grow, but how to belong. For global media brands, this means pairing editorial excellence with strategic innovation, turning reputation and reach into lasting relevance. From licensing and partnerships to data-driven audience insights and regional storytelling, companies are rewriting their global playbooks to balance commercial ambition with cultural authenticity. AI now sits at the center of this transformation, powering translation, personalization, and creative experimentation while reshaping how media companies connect with audiences and partners alike. This session explores how trusted brands are blending technology, storytelling, and business strategy to scale influence across markets.
Forum StageSpeakers
- Marketing Panel 9 December 1:45 - 2:15PM
Designing Brands for a Global, Always-On Audience
Marketing is being reshaped by cultural fragmentations, platform disruptions, and global audience fluidity, demanding brands move with increase clarity and ambition. In this conversation, three leaders unpack the systems and creative rigor required to establish resonance across markets and generations. Together, they reveal the frameworks that turn storytelling into influence, and influence into enduring commercial value.
Central StageSpeakers
- Media Panel 8 December 3:35 - 3:55PM
The Future of Media's 'Free' Spaces
Digital social media has become primary arenas for information exchange and cultural dialogue, yet the systems that govern visibility and participation remain largely opaque. As business models, ownership structures, and moderation philosophies evolve, societies are grappling with how to ensure these spaces remain trustworthy, inclusive, and resilient. A 2023 Reuters Institute study found that nearly one-third of global users now access multiple news sources through social platforms each week, underscoring their growing influence on public understanding. This conversation explores how different approaches like community governance can strengthen digital environments that balance openness with responsibility, support constructive engagement, and reflect the diversity of the global audiences they serve.
Forum StageSpeakers
- Technology Workshop 9 December 11:00 - 11:40AM
Creativity with Grok in X
A look in to Grok’s origins, how it operates within X, its real-time connection to what’s happening and practical ways to transform conversations into actionable insights.
X - Picture Workshop 9 December 10:00AM - 12:00PM
scene to screen How to be a Cinematic IDEA machine 1\2
Day 1 — From Concept to Script The workshop focuses on developing cinematic ideas into structured scripts. Participants learn the difference between idea, story, and screenplay, explore loglines, synopsis, and treatments, and practice creating their own film concepts.
Workshop Room 1Speakers