More related content on the BRIDGE
- Media Fireside 9 December 10:45 - 11:00AM
Drive to Survive: F1’s Playbook for Monetizing Sports Media
Formula 1’s transformation from an elite European motorsport into a global cultural and commercial juggernaut, offers a clear playbook for media innovation multiplying the value of premium sport properties. This session looks to unpack the decisive catalysts behind such shifts, from Liberty Media’s ownership vision to strategic content partnerships and data-driven growth engines, and examines, through APEX’s investment in Alpine, what F1’s trajectory reveals about the future economics, global relevance and investor appeal of sport in a timeline dominated by streaming, personality and borderless audiences.
Central StageSpeakers
Moderator
- Media Speech 10 December 4:05 - 4:15PM
Decades of Lessons for Tomorrow’s Media Leaders
Today, stories spread so fast they can quickly change markets, politics, and public opinion before the truth even comes out. That means real leadership is not just about having a big title; rather, it is about staying steady when things get messy and everyone is watching. Anthony Scaramucci has been in the middle of such high-pressure moments in finance and crypto, the White House, and media. He’s seen how quickly a reputation can fall and be rebuilt. For young people who want to lead in a fast-moving world, his experiences offer clear lessons about staying resilient, learning from mistakes, and understanding how powerful stories can be.
Forum Stage - Creator Economy Meetup 10 December 1:30 - 2:30PM
Content Business Meetup
A space bringing together content creators and UGC creators with brands and agencies to connect, exchange ideas, and explore collaboration and deal opportunities. The session fostered open networking, meaningful conversations, and relationship-building in support of growing the creator economy.
Impact Stage - Picture Fireside 10 December 10:35 - 10:50AM
Becoming Someone Else
In a world where everyone performs and visibility is infinite, what does it mean to truly become someone else? Samer Ismael and a fellow actor explore how the craft of transformation evolves in the age of social media, AI, and endless talent. This session examines how preparation, discipline, and emotional depth can still set real actors apart in an era where attention is easy but authenticity is rare.
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- Marketing Fireside 9 December 4:05 - 4:25PM
LinkedIn Leadership: Why Every Company is a Media Company
Leaders are now among the most influential communication channels a company has. From CEOs building trusted followings to brands standing up editorial-style content teams, executive presence is shaping reputation, reach, and revenue. With insights from LinkedIn’s Katie Carroll and e.l.f. Beauty’s Kory Marchisotto, this session explores how leaders can show up with clarity, consistency, and personality in a world where every organization operates like a media company.
Central Stage - Music Panel 9 December 11:15 - 11:35AM
Brothers in Rhythm
Music, street art, and social media now move to the same rhythm. In this session, Raphaël and Aurélien Froissart explore how sound and digital culture have reshaped the identity of modern street art. From viral murals to collaborative digital experiences, they reveal how artists are using rhythm, visuals, and platforms to turn city walls into global stages.
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