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- Marketing Keynote 9 December 12:50 - 1:05PM
Creating a Magnetic Brand
After shaping Duolingo’s global voice and redefining how brands connect with audiences, Zaria Parvez now brings her storytelling approach to DoorDash, applying lessons from one success story to a new frontier. In this 10-minute talk, she shares insights on the media and communication trends to expect for 2026, what it means to start over after success, and how creativity, adaptability, and team cultures sustain brand growth when the old playbook no longer applies.
Academy StageModerator
- Media Fireside 9 December 10:00 - 10:20AM
The Changing Face of Conflict Journalism
Encrypted apps like Signal and WhatsApp have become lifelines for journalists and citizen reporters in conflict zones, enabling secure, real-time reporting. But as nearly 75% of people now consume news via smartphones, and citizen journalism grows on platforms like X, the line between credible reporting and unverified content blurs. How can we better equip those on the frontlines to uphold truth in a decentralized, high-risk media environment?
Academy StageSpeakers
- Creator Economy Keynote 9 December 10:35 - 10:45AM
Turning Views into Value: Cracking the Code on YouTube Monetization
YouTube is one of the most democratized, yet most misunderstood, platforms in the creator economy. In this session, Donna Budica, Co-Founder and COO of TEN2 Media, shares how her company’s partnership with Google is helping artists navigate the platform’s complex monetization ecosystem and turn audience vewership into tangible value. Drawing from her cross-industry experience in music, media, and tech, Budica explores what it really takes to launch a sustainable, transparent digital career in an era where data, distribution, and authenticity build the pillars of long-term success.
Explore by Instagram - Creator Economy Fireside 9 December 10:00 - 10:15AM
The Price of Influence in a Platform World
Content creators shape culture and discourse, yet many face unstable incomes, opaque moderation policies, and limited protections. With influence often fleeting and livelihoods uncertain, how can policy, technology, and investment help build a fairer creator economy that values originality, safeguards expression, and shares power more equitably?
Explore by Instagram - Creator Economy Panel 8 December 2:40 - 3:10PM
Taste as a Cultural Bridge
Every dish tells a story of roots, memories, and creativity. In this session, Abir El Saghir and Abu Julie share how food content has evolved into a cultural bridge, connecting audiences through shared taste and emotion. From traditional recipes to viral trends, they explore how creators use flavor as a form of storytelling, turning kitchens into global stages where culture, creativity, and community come together.
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- Music Keynote 10 December 12:55 - 1:10PM
Programming Music for the Creator Economy
Music is fast becoming the programmable layer of the creator economy, shaping culture, commerce, and community all at once. Tobias Hoss, SVP Operations at Lunar X, reveals how a lean team of three built one of the fastest-growing music divisions in the industry, generating over 100 million monthly streams. Through AI-driven curation, data-led discovery, and partnerships spanning Warner Chappell to global creator IP, Lunar X turns music into an engine for storytelling and scalable influence.
Explore by Instagram
