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- Gaming Fireside 9 December 5:05 - 5:20PM
The Game That Plays You
We think we play games. But what if games are the ones playing us? This session dives into how modern games learn your behavior, control emotion, and predict your next move. It’s a wake-up call for creators and players who live inside systems that know them better than they know themselves.
Explore by Instagram - Media Fireside 9 December 2:30 - 2:45PM
The World’s Creative Future Platformed by TikTok
TikTok is reshaping our world's creative landscape, platforming millions of people and giving them the ability to spark trends, build communities, and convert storytelling into opportunity. As creators drive culture, commerce, and influence across borders through TikTok, the platform's unique blend of discovery, creativity, and accessibility enables new voices to rise and industries to form. This session explores how the platform is powering a worldwide creative renaissance, and what it means for the future of culture, creators, and the businesses that grow alongside them.
Forum StageModerator
- Creator Economy Panel 9 December 11:15 - 11:35AM
The New Powerbrokers of Philanthropy
Public figures are reshaping philanthropy, blending entertainment with impact and challenging traditional giving models. MrBeast’s YouTube charity has raised millions, while TikTok fundraisers now rival institutional campaigns in reach and speed. As creators build direct pipelines to donors and causes, what standards, partnerships, or guardrails could help ensure transparency, effectiveness, and lasting impact? Could creator-led giving become a new blueprint for global generosity at scale?
Impact StageSpeakers
- Media Panel 8 December 3:35 - 3:55PM
The Future of Media's 'Free' Spaces
Digital social media has become primary arenas for information exchange and cultural dialogue, yet the systems that govern visibility and participation remain largely opaque. As business models, ownership structures, and moderation philosophies evolve, societies are grappling with how to ensure these spaces remain trustworthy, inclusive, and resilient. A 2023 Reuters Institute study found that nearly one-third of global users now access multiple news sources through social platforms each week, underscoring their growing influence on public understanding. This conversation explores how different approaches like community governance can strengthen digital environments that balance openness with responsibility, support constructive engagement, and reflect the diversity of the global audiences they serve.
Forum StageSpeakers
- Media Panel 8 December 2:25 - 2:45PM
How the Gulf and Africa Are Rewriting the Media Map
Africa and the Gulf are fast becoming two of the world’s most influential media hubs, building newsrooms, creator ecosystems, and digital platforms that reach hundreds of millions and increasingly shape global narratives. This session explores how broadcasters and digital-first operators across both regions scale coverage, expand cross-border bureaus, build culturally resonant formats, and grow loyal audiences in markets often misunderstood by global capital. We examine where international partners fit, how geopolitical context shapes storytelling, and how these rising hubs are redefining the media operating system of the Global South.
Impact StageSpeakers
- Creator Economy Presentation 9 December 10:25 - 10:35AM
Turning Views into Value: Cracking the Code on YouTube Monetization
YouTube is one of the most democratized, yet most misunderstood, platforms in the creator economy. In this session, Donna Budica, Co-Founder and COO of TEN2 Media, shares how her company’s partnership with Google is helping artists navigate the platform’s complex monetization ecosystem and turn audience vewership into tangible value. Drawing from her cross-industry experience in music, media, and tech, Budica explores what it really takes to launch a sustainable, transparent digital career in an era where data, distribution, and authenticity build the pillars of long-term success.
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