More related content on the BRIDGE
- Technology Panel 9 December 2:15 - 2:45PM
The AI Rewrite of the Content Economy
Artificial intelligence is transforming how content is created, distributed, and consumed, upending traditional hierarchies across publishing, platforms, and advertising. As algorithms reshape what billions see, the very economics of attention are being rewritten. This session explores how AI is redefining the relationship between creators, distributors, and audiences: from personalization and automation to integrity and transparency. What does a sustainable, human-centered content economy look like when machines increasingly decide what’s shown, shared, and valued?
Central StageSpeakers
Moderator
- Marketing Workshop 8 December 10:30 - 11:00AM
LinkedIn - Where marketing means business
Unlocking growth on LinkedIn the B2B marketing landscape
LinkedIn - Music Panel 9 December 3:55 - 4:15PM
Own Your Audience and Rewrite the Rules
Grammy-winning artist Wyclef Jean and creator-economy pioneer Jaeson Ma break down how artists can finally take control in a system that hasn’t kept up. They’ll talk frankly about the broken economics of streaming, why the future belongs to those who own their fan relationships, and the tools that put creators back in charge of monetization and community.
Explore by Instagram - Picture Presentation 9 December 1:00 - 1:15PM
AI Empowerment in Film and Television Innovation Practices
AI is transforming how film and television are created, produced, and delivered. This session explores how one of Asia’s leading streaming platforms, iQIYI, is integrating AI across content development, smart production tools, recommendation systems, and global distribution. It highlights how automation and personalization are enhancing audience engagement, improving localization for international markets, and enabling new forms of creative collaboration. Attendees will gain a practical look at how AI-driven innovation can support regional creators, scale content globally, and shape the next generation of storytelling in the MENA region and beyond.
Explore by Instagram - Media Fireside 9 December 5:50 - 6:05PM
The Threshold of Truth
In a polarized media landscape, journalism is torn between objective reporting and rising demands for advocacy. A 2023 Knight Foundation/Gallup poll found that only 9% of Americans see little political bias in the news, with Edelman reporting that 59% believe journalists intentionally mislead to advance agendas. As audiences seek truth and impact, where should media draw the line, and how can it rebuild trust without losing relevance?
Forum Stage - Music Workshop 9 December 12:30 - 2:30AM
How We Design Music That Moves the World 2\2
Day 2 — Music as Brand Identity Day 2 focuses on how music creates emotional brand identities worldwide. Includes analysis of campaigns like Google and Audi and reimagining iconic songs. Concludes with an open discussion and practical tips for creatives in marketing and music.
Workshop Room 3