Rachel Masters has spent more than twenty years supporting the creator economy through community architecture, large scale events, and content strategy for global talent and technology leaders. She advises creators, companies, and communities that collectively reach more than 500 million followers. Her work spans Michelin starred chefs, major musicians, and entrepreneurs redefining the future of online influence and commerce.
Rachel has curated stages and programs for VidCon, the One Billion Follower Summit, CES, Miami Art Basel, and the World Economic Forum in Davos. She previously served as Vice President of Marketing at Mighty Networks and Vice President of Strategic Relationships at Ning. Earlier at Warner Music Group, she helped pioneer digital fan engagement at the intersection of music and technology.
At BRIDGE Summit, Rachel will share insights on building engaged creator communities, designing meaningful digital and physical experiences, and shaping the evolving landscape of talent and culture.
As young people become creators, storytellers, and digital citizens at unprecedented scale, the responsibility on media leaders and platforms grows just as quickly. This session explores how safe, trusted, and culturally grounded digital spaces can unlock youth creativity and empower the next generation to shape global media. From building future-ready ecosystems and fostering responsible innovation to developing talent pipelines that prepare young people for leadership, the conversation examines what it takes to protect youth while enabling them to thrive—and ultimately rise—as influential voices in the world’s media landscape.
As algorithms shape attention and screens mediate emotion, the world’s most influential artists are turning to technology to reconnect with audiences. This session brings together creative directors and producers behind shows for artists like ABBA, Beyoncé, and Taylor Swift to explore how cutting edge technology can deepen human connection. Through real examples they show how innovation and intimacy can coexist and how technology can still bring people together through story.
CEO, VaynerMedia
Freelance Entertainment Journalist, Forbes
Executive Chairman, Exits; Founder, Foras AI
Advisor, European Commission
Founder & President, Cecilia Attias Foundation for Women
“A landmark gathering that will unite media professionals, policymakers, cultural creators, and global influencers.”
“A gateway for knowledge exchange.”
“A game‑changer for the global media industry”
“We are proud to take part in the inaugural edition of BRIDGE Summit”
“We're excited to partner with BRIDGE to create meaningful opportunities for creators and innovators”
