Donna Budica is the Co-Founder and COO of TEN2 Media, a content distribution and music marketing company that helps artists maximize revenue, reach, and audience engagement on YouTube. With a Finance degree from The Wharton School and an MBA from the Marshall School of Business, she has worked across film, television, and brand strategy, including roles at CAA and consulting for Spotify, Samsung, and Diageo. She led the creation of LaunchPad, TEN2’s martech platform built with Google to equip artists with tools and insights to unlock monetization.
Donna’s career sits at the intersection of music, entertainment, and digital innovation. At TEN2 Media, she leads corporate strategy, operations, and scalable growth initiatives, all grounded in transparency, financial empowerment, and information symmetry for artists. Her mission is to democratize access to the resources and data that traditionally have been reserved for a select few in the music industry.
At BRIDGE Summit, Donna will share how artists and rights holders can build sustainable digital careers, harness data and distribution, and reclaim control in a rapidly evolving music ecosystem.
YouTube is one of the most democratized, yet most misunderstood, platforms in the creator economy. In this session, Donna Budica, Co-Founder and COO of TEN2 Media, shares how her company’s partnership with Google is helping artists navigate the platform’s complex monetization ecosystem and turn audience vewership into tangible value. Drawing from her cross-industry experience in music, media, and tech, Budica explores what it really takes to launch a sustainable, transparent digital career in an era where data, distribution, and authenticity build the pillars of long-term success.
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