Speaker

Sebastian Giraud

COO, OQS Media; CEO, CoEditor

Sebastian Giraud is the COO of Old Queen Street Media (OQS) and Co-founder and CEO of CoEditor. OQS publishes The Spectator, the world’s oldest continuously published magazine, with editions in the UK, Australia, and the US, as well as UnHerd and Apollo Magazine. At CoEditor, Sebastian develops technology that enhances the reach and impact of journalism, including AI newsroom tools and subscription systems.

Previously, he founded a digital advisory agency serving clients across media, politics, finance, and technology, and co-founded several ventures using tech to solve industry challenges. He has also held advisory roles for the UK and Welsh Governments and earned an LLB in Politics, Philosophy, and Law from King’s College London.

At BRIDGE Summit, Sebastian will share how technology is reshaping journalism and how media companies can innovate to build sustainable growth and engagement.

Media

Sebastian Giraudat BRIDGE

Marketing Panel 8 December 4:20 - 4:50PM

Tuning for Virality

In a world where attention shifts in seconds, creators and brands must optimize content with the same precision and speed as performance marketers. With AI-driven tools now boosting engagement by 25% and cutting production time in half, the line between creative instinct and data science is disappearing. Leaders like Saif Jarad—who built one of the region’s most awarded performance agencies and pioneered early Google and Facebook Ads innovation—embody this shift. This session explores how creators can apply performance marketing principles, real-time insights, and AI-enhanced optimization to stay discoverable, credible, and ahead of the curve in an algorithm-driven landscape.

Academy Stage
Speakers
Moderator
- Paula Naoufal
  
  Senior Reporter, CNN Business Arabic