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- Media Fireside 8 December 2:40 - 2:55PM
Independent Media's Biggest Powerplayers
Real-time reporting and live, personality-driven broadcasts on platforms like X have transformed journalism and elevated independent voices into powerful forces of culture. This session explores how authenticity, speed, and direct-to-audience communications have shifted influence away from traditional institutions, reshaping credibility, trust, and the architecture of modern media.
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- Creator Economy Fireside 8 December 1:15 - 1:35PM
When the Messenger Becomes the Movement
Creators are no longer just entertainers, they’re powerful drivers of public opinion and social change. UNESCO notes their growing role in shaping global information flows, while Pew reports that one in five Americans, and over a third of young adults, regularly turn to creators for news. As their reach expands, what are pathways to ensuring such influence remains ethical, accurate, and inclusive?
Impact Stage - Technology Presentation 9 December 11:00 - 11:10AM
Yang Lan: The Future of Art Is Felt, Not Just Seen
Technology is transforming art from something we observe into something we experience. Through AI, immersive environments, and cross-disciplinary collaborations, a new generation of creators—especially in China—is redefining how emotion, culture, and innovation intersect. In this conversation, Yang Lan, Co-Founder and Chairperson of Sun Media Group, explores how technology is reshaping creative expression and audience connection, turning art into an emotional language that transcends medium, geography, and generation.
Forum Stage - Marketing Panel 10 December 11:50AM - 12:10PM
Making Education Content Go Viral
What does it take to make people care about gravity, microbes, or calculus? The answer is storytelling that makes learning entertaining. This session explores how education can stop the scroll. From turning data into narrative to using humor as a teaching tool, they share the creative strategies behind their global success and offer ideas you can use to engage and grow your audience.
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- Picture Fireside 10 December 12:10 - 12:25PM
Yango Play's Blueprint for Working with Talents
Yango Play is redefining the entertainment experience in the region, blending content, creators, and technology under one platform. In this session, Yango Play shares how brands, studios, and creators can collaborate effectively with the platform. From understanding Yango Play’s creative direction and content strategies to identifying what makes a perfect partnership, this talk offers a behind-the-scenes look at how to pitch, position, and succeed with one of the region’s most dynamic media ecosystems.
Central Stage - Picture Fireside 8 December 5:45 - 6:00PM
Stories That Cross Borders
Cinema has the power to travel, and few storytellers do it with more conviction than Mohamed Diab. In this session, he explores how Arab filmmakers can create stories that are both deeply local and universally human. From Cairo to Hollywood, Diab shares his creative philosophy on crafting films that challenge perception, carry cultural weight, and speak a language that transcends borders.
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