Keynote Creator Economy

Turning Views into Value: Cracking the Code on YouTube Monetization

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December 9, 2025 10:35 - 10:45AM

YouTube is one of the most democratized, yet most misunderstood, platforms in the creator economy. In this session, Donna Budica, Co-Founder and COO of TEN2 Media, shares how her company’s partnership with Google is helping artists navigate the platform’s complex monetization ecosystem and turn audience vewership into tangible value. Drawing from her cross-industry experience in music, media, and tech, Budica explores what it really takes to launch a sustainable, transparent digital career in an era where data, distribution, and authenticity build the pillars of long-term success.

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