More related content on the BRIDGE
- Media Keynote 9 December 2:20 - 2:30PM
Silly Putty, Serious Constraints
Limitations spark breakthrough ideas. In the search for rubber, Silly Putty, a favorite children’s toy, was accidentally created—an unexpected result born from strict constraints. This talk uses that story as a lens for understanding how boundaries sharpen thinking, accelerate clarity, and lead to more resonant storytelling. You’ll learn practical ways to turn constraints into creative fuel and elevate the ideas you bring into the world.
Central StageSpeakers
- Marketing Presentation 10 December 1:00 - 1:30PM
One Million Dollars in Sales... Zero Ads
Attention is the new currency, and everyone is fighting for it. The challenge isn’t selling a product anymore; it is earning a moment. In this comprehensive session, Salah Abo El Magd dives into the mindset and methods behind capturing attention in a world that scrolls at the speed of thought. He explores how brands create meaning, stories move faster than ads, and how drawing on emotion drives decision and action. This is selling redefined for a generation that no longer buys what it is told; it buys what it feels.
Academy Stage - Music Panel 9 December 2:20 - 2:40PM
Brothers in Rhythm
Music, street art, and social media now move to the same rhythm. In this session, Raphaël and Aurélien Froissart explore how sound and digital culture have reshaped the identity of modern street art. From viral murals to collaborative digital experiences, they reveal how artists are using rhythm, visuals, and platforms to turn city walls into global stages.
Explore by InstagramSpeakers
- Media Panel 9 December 4:10 - 4:40PM
Navigating Journalism in a Changing News Business
As digital platforms, AI, and new business models redefine the news industry, this conversation explores how media can sustain credibility, adapt to disruption, and continue shaping informed societies. Anchored in the tension between speed and depth, it examines how the profession can reinvent itself for a world where traditional gatekeepers are fading but the mission of truth-telling remains unchanged.
Forum Stage - Music Panel 10 December 11:40AM - 12:10PM
The Future Sounds Like This
Behind every breakout artist, songwriter, and producer is a blueprint. In this session, music executives break down what it really takes to go from zero to a million streaFrom storytelling and distribution to publishing, touring, and fan discovery, they share the playbook for scaling talent and building sustainable careers in today’s attention economy.
Explore by InstagramSpeakers
- Music Fireside 8 December 1:55 - 2:10PM
Bridging Cultures Through K-Pop
As President of HYBE x Geffen, Mitra Darab is leading one of the most ambitious cultural collaborations in modern music—bringing the precision and innovation of K-pop to a global audience. In this spotlight conversation, she reflects on her journey from working with icons like Madonna and Tom Petty to building HYBE America, where artistry meets global strategy. Through her lens, we explore how the HYBE model—rooted in creativity, discipline, and community—is redefining what it means to launch and sustain worldwide superstars.
Forum StageSpeakers
