More related content on the BRIDGE
- Picture Workshop 9 December 10:00AM - 12:00PM
scene to screen How to be a Cinematic IDEA machine 1\2
Day 1 — From Concept to Script The workshop focuses on developing cinematic ideas into structured scripts. Participants learn the difference between idea, story, and screenplay, explore loglines, synopsis, and treatments, and practice creating their own film concepts.
Workshop Room 1Speakers
- Picture Presentation 9 December 1:00 - 1:15PM
AI Empowerment in Film and Television Innovation Practices
AI is transforming how film and television are created, produced, and delivered. This session explores how one of Asia’s leading streaming platforms, iQIYI, is integrating AI across content development, smart production tools, recommendation systems, and global distribution. It highlights how automation and personalization are enhancing audience engagement, improving localization for international markets, and enabling new forms of creative collaboration. Attendees will gain a practical look at how AI-driven innovation can support regional creators, scale content globally, and shape the next generation of storytelling in the MENA region and beyond.
Explore by Instagram - Creator Economy Fireside 8 December 3:55 - 4:10PM
Bizarre Foods With Andrew Zimmern
Before the rise of bite-sized content and algorithm-driven storytelling, some creators built influence the long way, through deep curiosity, lived experience, and long-form craft. In this intergenerational conversation, award-winning chef and storyteller Andrew Zimmern reflects on how he went from kitchens to global screens, using food as a bridge to culture, identity, and understanding. Joining him is a new-generation creator who ascended through digital platforms, bringing a fresh perspective shaped by real-time audiences and algorithmic winds. Together, they explore what has changed, and what hasn’t, when it comes to building trust, telling human stories, and connecting across cultures. What can today’s creators learn from the depth and patience of pre-social-media storytelling? And how can legacy storytellers adapt to a world moving at the speed of the scroll while keeping meaning at the center?
Explore by InstagramModerator
- Media Panel 8 December 5:40 - 6:10PM
The Art of Conversation
In a world defined by noise, speed, and polarization, meaningful dialogue has never been more essential—or more rare. This session brings together leading voices from media, culture, and public life to reflect on the craft of conversation: how empathy, curiosity, and listening can rebuild understanding in an age of constant broadcast. Through their experiences, they explore how dialogue can bridge divides, shape narratives, and remind us of our shared humanity.
Central StageSpeakers
- Marketing Fireside 9 December 3:45 - 4:05PM
The Future of Storytelling at Scale
A mainstage fireside chat with Grigory Lavrov, VP of Marketing, Local Brands & Franchise Management for CEE & MENAT at Warner Bros. Discovery. This conversation explores how global entertainment giants localize storytelling to connect with diverse audiences. It dives into the intersection of creativity, data, and culture revealing how brands sustain iconic IPs while building authentic local voices that shape the next era of global entertainment.
Central StageSpeakers
- Media Speech 10 December 11:00 - 11:10AM
Participation and Inclusion in the Media Tech Ecosystem
Today, 3.4 billion are not just offline, they’re invisible in the systems that will define our collective future. When entire communities are left out of the digital conversation, we lose more than potential customers - we lose ideas, solutions, and perspectives that could unlock the next leap in human innovation. Join Lara Dewar, CMO of the GSMA, the global mobile industry association, as she explores how expanding meaningful connectivity isn’t just a moral imperative, it’s the fastest route to unleashing new markets, new creators, and new forms of value.
Central Stage
