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As AI and automation transform every industry, the greatest opportunity lies not in competing with machines but in amplifying what makes us human. Gary Vaynerchuk delivers an unfiltered reflection on how empathy, self-awareness, and emotional intelligence have become the new levers of growth in an era defined by exponential change. A call to action for leaders and creators to master technology while using it to build purpose, connection, and lasting advantage.
Forum StageSpeakers
- Picture Panel 8 December 3:55 - 4:15PM
Entertainment as a Bridge Between Nations
Entertainment and media are instruments of diplomacy. From Hollywood to K-dramas and TikTok, cultural exports are strategic assets. How can media companies, creators, and governments leverage these influences to bridge nations rather than battle for attention?
Forum Stage - Media Panel 9 December 10:55 - 11:15AM
Purpose Over Production: How Independent Media Wins Hearts
How do you build trust, loyalty, and influence without the machinery of a media empire? Faisal and Munairah share the story of Sard, an experiment turned movement built by a small team fueled by passion, creativity, and love for the craft. This session reveals how values and voice can outperform budgets and algorithms in shaping the Arab media narrative.
Impact StageSpeakers
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- Technology Fireside 10 December 12:55 - 1:15PM
Inside a Serial Investor's Mind
In this fast-paced conversation, Mohamed Aboulnaga (“Nagaty”) unpacks how founder instinct, AI-driven disruption, and audience reaction shape everything from startup momentum to national digital strategy. He explores what emerging markets are really signaling, and how founders and governments can read them in real time.
Central Stage - Marketing Speech 10 December 1:15 - 1:45PM
One Million Dollars in Sales... Zero Ads
Attention is a new currency, and everyone is fighting for it. The challenge isn’t just selling a product anymore; it is earning a moment. In this masterclass, Salah Abo El Magd dives into the mindset and methods behind capturing attention in a world that scrolls at the speed of thought. He explores how emotion drives decisions, how stories move faster than ads, and how brands can better think about creating meaning at breakneck speed. This is selling redefined for a generation that no longer buys what it’s told, it buys what it feels.
Central Stage - Picture Panel 9 December 3:05 - 3:35PM
Cinema From Prompt to Premiere
Gen-AI is on track to empower anyone to become a video storyteller and producer of high-quality content using only words. Higgsfield AI CEO Alex Mashrabov joins leading MENA music Creator Peter Hollens, and Film Director Uzi Merchant, to explore how generative tools are elevating storytelling instead of flooding feeds with noise. Together they look ahead to 2026 and beyond, predicting a future where creators use AI to craft deeply personal stories that connect across cultures and platforms
Central StageSpeakers
