More related content on the BRIDGE
- Marketing Presentation 10 December 12:10 - 12:25PM
Culture-Shaping Viral Moments
From collectible crazes to confectionery frenzies, microtrends move markets, rewire brand strategy, and shape culture in real time. This session unpacks how a microtrend starts, spreads, and sustains, then asks which moments fade and which mature into movements. Through examples like Labubus and “6-7,” we’ll examine the new approval workflows (text-message greenlights over formal reviews), and why agility beats scale. We’ll also share practical blueprints, rapid-response “war rooms” vs. autonomous creator pods for spotting, testing, and monetizing what’s next, plus a forward look at real-time trends to analyze if they are temporary or have longevity to dominate culture.
Academy Stage - Marketing Workshop 8 December 11:30AM - 12:00PM
LinkedIn - Where marketing means business - Government edition
Unlocking growth on LinkedIn the G2B marketing landscape
LinkedIn - Technology Presentation 8 December 2:20 - 2:30PM
Building Bridges Between Physical and Digital Worlds
As the boundaries between the physical and digital blur, realism is no longer the destination—it’s the starting point. Hao Li, CEO of Pinscreen and Associate Professor at MBZUAI, reveals how advances in generative AI, facial synthesis, and neural rendering are enabling lifelike avatars, real-time communication, and new dimensions of creative expression. From film and gaming to education and social interaction, he shows how these technologies can bridge not only worlds but also people, turning pixels into presence and transforming how we connect, collaborate, and trust in an increasingly virtual age.
Academy StageSpeakers
- Media Panel 9 December 4:40 - 5:10PM
The New Gravity of Power from Washington to the Gulf
The global media and knowledge landscape is transforming rapidly, where viral moments now move markets, influence policy, and reshape narratives in real time. At this moment, BRIDGE Summit convenes leaders from across media, policy, finance, and technology to restore trust, transparency, and resilience in the context of digital sensation. This session examines a key axis of that shift: the rise of disruptive alliances like Elon Musk’s “America Party,” and the Gulf’s growing role as a diplomatic force in a multipolar world. Together, these trends mark the rise of new geopolitical centers, transcending borders, amplifying soft power, and wielding digital influence.
Forum StageSpeakers
- Media Workshop 10 December 11:25AM - 12:05PM
The Future of News: Social Media Journalism
The workshop explores how social media is reshaping journalism, changing how news is reported, shared, and consumed. It examines the challenges of accuracy, credibility, and speed in the digital era while offering strategies to engage audiences and tell impactful stories across social platforms. Trainer: Fatima Mahmoud, The National
IMI Academy - Gaming Fireside 10 December 9:30 - 9:45AM
Creating a Sport That Goes Viral
World Cup and Champions League winner Gerard Piqué has redefined what it means to play, watch, and experience sport. As the mind behind the Kings League, he merged competition, entertainment, and creator culture to captivate millions worldwide. In this conversation, Piqué unpacks how digital communities, storytelling, and innovation can turn a game into a movement, and why the future of entertainment may belong as much to creators as to athletes.
Forum StageModerator
