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- Creator Economy Fireside 9 December 3:50 - 4:10PM
Creators as the New Broadcasters
Alan Chikin Chow turned 60-second sketches into a 94-million-strong global community. His rise captures the next chapter of the creator economy, where authenticity fuels scale, and fandoms evolve into ecosysteAs creators become studios and storytellers become brands, what does it take to build influence that lasts beyond the algorithm?
Explore by Instagram - Marketing Panel 8 December 1:00 - 1:30PM
The Economics of Attention
Attention is scarce, and expensive. Where does it flow, how is it priced, and who captures the surplus? A session focused on mapping today’s attention market, new measurement standards, and what debut platforms must do to earn, hold, and monetize time
Central Stage - Creator Economy Keynote 9 December 10:35 - 10:45AM
Turning Views into Value: Cracking the Code on YouTube Monetization
YouTube is one of the most democratized, yet most misunderstood, platforms in the creator economy. In this session, Donna Budica, Co-Founder and COO of TEN2 Media, shares how her company’s partnership with Google is helping artists navigate the platform’s complex monetization ecosystem and turn audience vewership into tangible value. Drawing from her cross-industry experience in music, media, and tech, Budica explores what it really takes to launch a sustainable, transparent digital career in an era where data, distribution, and authenticity build the pillars of long-term success.
Explore by Instagram - Music Fireside 8 December 3:50 - 4:05PM
The Universal Language Connecting a Divided World
At a time when words divide and algorithms amplify differences, music remains one of the world’s last true bridges, uniting billions through shared rhythms and emotion. This session’s focus is on music’s enduring role as a global connector, exploring how sound becomes story, how emotion becomes economy, and how artists become ambassadors of something greater than entertainment. Audience members learn how data, digital platforms, and live experiences can bring us closer rather than further apart. Music may be an industry, but it is also a common language. It’s one that still has the power to rebuild trust, empathy, and belonging in a fractured age.
Explore by Instagram - Marketing Workshop 8 December 3:30 - 4:00PM
From Idea to Impact: Introducing the Canva Visual Suite
In today’s fast-moving world, turning ideas into impact requires seamless collaboration and creativity at scale. This session explores how the Canva Visual Suite helps teams plan, design, and deliver content more effectively - from first concept to final result. Discover smarter workflows and practical tools that make visual communication faster, more consistent, and more impactful than ever.
Workshop Room 1 - Media Fireside 8 December 4:20 - 4:35PM
Stories with an Agenda
Storytelling has long helped societies navigate power, policy, and crisis, informing, connecting, and challenging. Yet today, narratives are increasingly weaponized: 62% of Americans, according to a 2020 Pew study, cite social media as a major source of false information. How can we reclaim storytelling as a force for trust, inclusion, and impact, while guarding against manipulation?
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