More related content on the BRIDGE
- Picture Workshop 9 December 10:00AM - 12:00PM
scene to screen How to be a Cinematic IDEA machine 1\2
Day 1 — From Concept to Script The workshop focuses on developing cinematic ideas into structured scripts. Participants learn the difference between idea, story, and screenplay, explore loglines, synopsis, and treatments, and practice creating their own film concepts.
Workshop Room 1Speakers
- Picture Panel 9 December 3:05 - 3:35PM
Cinema From Prompt to Premiere
Gen-AI is on track to empower anyone to become a video storyteller and producer of high-quality content using only words. Higgsfield AI CEO Alex Mashrabov joins leading MENA music Creator Peter Hollens, and Film Director Uzi Merchant, to explore how generative tools are elevating storytelling instead of flooding feeds with noise. Together they look ahead to 2026 and beyond, predicting a future where creators use AI to craft deeply personal stories that connect across cultures and platforms
Central StageSpeakers
- Marketing Presentation 9 December 5:20 - 5:30PM
Building a Brand That Lasts
Trends fade fast, but timeless brands outlive platforms, products, and people. This session uncovers what makes a brand truly endure clarity of purpose, emotional truth, and the courage to stay consistent when everything else changes. Learn how creators and companies can build brands that evolve with culture without ever losing their identity.
Forum Stage - Marketing Workshop 9 December 4:45 - 5:45PM
Reimagining Storytelling Through Video.
Video is one of the most powerful ways to capture attention and communicate ideas. In this session, we’ll explore what makes great video storytelling, and how new tools in Canva are helping teams bring ideas to life more easily and effectively. You’ll walk away with practical ways to craft videos that engage audiences, spark emotion, and drive real impact.
Workshop Room 1 - Media Presentation 9 December 5:10 - 5:20PM
Misinformation—The Nightmare and the Opportunity
It's November 4, 2028, two days before the US presidential election, and news of a major scandal has broken about one of the candidates. Is it true or fake? I'll present a futuristic scenario in which journalistic organizations and misinformation purveyors battle each other and the clock using all the tools of generative and agentic AI, and show how the journalists can win—as long as the media industry and content platforms invest in the right tools.
Forum StageSpeakers
- Media Panel 9 December 5:30 - 5:50PM
Navigating Journalism in a Changing News Business
As digital platforms, AI, and new business models redefine the news industry, this conversation explores how media can sustain credibility, adapt to disruption, and continue shaping informed societies. Anchored in the tension between speed and depth, it examines how the profession can reinvent itself for a world where traditional gatekeepers are fading but the mission of truth-telling remains unchanged.
Forum Stage
