Keynote Marketing

Building a Brand That Lasts

Forum Stage

December 9, 2025 4:40 - 4:50PM

Trends fade fast, but timeless brands outlive platforms, products, and people. This session uncovers what makes a brand truly endure clarity of purpose, emotional truth, and the courage to stay consistent when everything else changes. Learn how creators and companies can build brands that evolve with culture without ever losing their identity.

Speakers

Ghassan Harfouche

Group CEO, MCN; President, McCann Worldgroup APAC

What They Say About BRIDGE

“A landmark gathering that will unite media professionals, policymakers, cultural creators, and global influencers.”

“A gateway for knowledge exchange.”

“A game‑changer for the global media industry”

“We are proud to take part in the inaugural edition of BRIDGE Summit”

“We're excited to partner with BRIDGE to create meaningful opportunities for creators and innovators”