More related content on the BRIDGE
- Media Fireside 10 December 3:10 - 3:25PM
Building a Legacy That Speaks for Itself
Arsène Wenger is more than a name in football; he's a philosophy. In this session, he reflects on how staying true to vision, values, and discipline can build a personal brand that lasts far beyond results or headlines. Through lessons from decades at the highest level, Wenger shares how authenticity, integrity, and consistency create influence that endures long after the final whistle.
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- Creator Economy Panel 10 December 3:40 - 4:05PM
After the Peak.. What’s Next for the Biggest Creators?
When you’ve built one of the biggest audiences in your region, where do you go next? This session unpacks what growth really means after success, expanding to new languages, new platforms, or deeper impact within communities. This session explores how the top creators are reinventing themselves beyond views and followers, and what it takes to stay relevant, authentic, and inspired when you have already won the game.
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- Picture Presentation 8 December 3:55 - 4:10PM
Why It’s Important for an Actor to Produce
Actors today sit at the front line of cultural influence, yet often remain distant from the decisions that shape the stories they tell. In this session, Egyptian actor and filmmaker Ahmed Magdy examines why stepping into the producer’s role is becoming essential for creators who want greater agency, artistic integrity, and long-term impact. Drawing on his trajectory from Egypt’s independent cinema movement to building Garage Art Production, Magdy explores how actors can catalyze new talent, strengthen local creative ecosystems, and drive a more intentional, sustainable future for storytelling.
Academy Stage - Music Panel 9 December 4:40 - 5:05PM
The Future Sounds Like This
Behind every breakout artist, songwriter, and producer is a blueprint. In this session, music executives break down what it really takes to go from zero to a million streams. From storytelling and distribution to publishing, touring, and fan discovery, they share the playbook for scaling talent and building sustainable careers in today’s attention economy.
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- Media Workshop 8 December 2:15 - 2:55PM
Storytelling for Media: Make Your Message Stick
Master the art of storytelling to craft memorable messages that resonate with audiences and reinforce brand identity. Trainer: Chantal Saliba, Sky News Arabia
IMI Academy - Media Fireside 10 December 10:05 - 10:25AM
Leadership for an Open Digital Future
As digital platforms evolve into the world’s de facto public squares, leadership must evolve with them. This session explores how nations can champion openness, accountability, and access in a time when private actors shape public discourse. Reflecting on Senegal’s success in expanding connectivity and safeguarding media freedom, H.E. Macky Sall shares lessons on building a digital future rooted in inclusion, trust, and democratic resilience.
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