Storytelling for Media: Make Your Message Stick

Intellectual Property Is Personal Now

Creativity has become capital. As audiences fragment and distribution democratizes, the next wave of intellectual property is personal. This session explores how today’s content ecosystem is shaped by data-driven insights, cross-border trends, and emerging investment models. Drawing on global perspectives and grounded local cases, the speakers examine how IP is built, valued, and scaled—and what these shifts reveal about the future of ownership, growth, and strategy in the media industry.

Building a Legacy That Speaks for Itself

Arsène Wenger is more than a name in football; he's a philosophy. In this session, he reflects on how staying true to vision, values, and discipline can build a personal brand that lasts far beyond results or headlines. Through lessons from decades at the highest level, Wenger shares how authenticity, integrity, and consistency create influence that endures long after the final whistle.

Independent Media's Biggest Powerplayers

Real-time reporting and live, personality-driven broadcasts on platforms like X have transformed journalism and elevated independent voices into powerful forces of culture. This session explores how authenticity, speed, and direct-to-audience communications have shifted influence away from traditional institutions, reshaping credibility, trust, and the architecture of modern media.

Closing Remarks

Innovation, Expansion, and the Global South’s Digital Shift

AI is reshaping how emerging markets innovate, scale, and compete—positioning the Global South as a driver of the next digital era. This session explores how advancements in robotics, platform ecosystems, and cross-border growth models are transforming opportunities across Africa, the Middle East, and Asia. The discussion will examine how AI-enabled innovation is lowering barriers to expansion, accelerating new industries, and creating a more multipolar digital economy.

MOJO

This introductory session in Mobile Journalism (MOJO) equips participants with the essential skills to produce professional news content using only a smartphone. Through hands-on exercises, attendees learn how to capture high-quality video and audio, conduct interviews, edit stories on mobile apps. The course is ideal for journalists, content creators, and communication professionals eager to embrace fast, flexible, and cost-effective storytelling tools.