Aaron Liao is an accomplished industry leader with a two decade career spanning major fashion media brands, global technology companies, and venture capital. As General Manager at Alibaba Entertainment Group, he led core content businesses and built C suite partnerships with Disney, Warner Bros, Universal Pictures, and the Stan Lee estate. Today he is the Founder and CEO of OBS Culture Technology and OBS Investment LLC, where he builds large scale Culture and Technology ecosystems shaping Asian youth culture.
Aaron’s background bridges editorial leadership, IP commercialization, talent ecosystems, and cultural strategy. His work integrates creative industries with frontier technology, positioning him as a full stack industry ecosystem architect. Over his career he has driven landmark projects across entertainment, e commerce, fashion, and emerging tech.
At BRIDGE Summit, Aaron will share how Culture and Technology are merging into a unified global ecosystem and how Asian youth culture is influencing new models of creativity, commerce, and digital engagement worldwide.
Creativity has become capital. As audiences fragment and distribution democratizes, the next wave of intellectual property is personal. This session explores how today’s content ecosystem is shaped by data-driven insights, cross-border trends, and emerging investment models. Drawing on global perspectives and grounded local cases, the speakers examine how IP is built, valued, and scaled—and what these shifts reveal about the future of ownership, growth, and strategy in the media industry.
Actress, Artist, Singer & Good Will Ambassador , UNAIDS
Secretary General & Member of the Board of Trustees, Alwaleed Philanthropies; CEO, Rotana Media Group
Director & Producer
Presidente del Gruppo Prisa, PRISA
Senior Fellow, Innocenti Global Office of Research and Foresight, UNICEF
“A landmark gathering that will unite media professionals, policymakers, cultural creators, and global influencers.”
“A gateway for knowledge exchange.”
“A game‑changer for the global media industry”
“We are proud to take part in the inaugural edition of BRIDGE Summit”
“We're excited to partner with BRIDGE to create meaningful opportunities for creators and innovators”
