More related content on the BRIDGE
- Technology Keynote 10 December 12:35 - 12:45PM
The New Language of Work is Visual
In a world where everyone is a storyteller, from marketers and founders to educators and finance teams, communication has shifted. In this keynote, Canva’s Head of EMEA, Duncan Clark, explores how the rise of creator culture, AI, and visual-first platforms has reshaped the way we work, collaborate, and tell stories. From TikToks to team updates, from brand storytelling to business decks, visual content powered by AI is now at the heart of how we work.
Forum Stage - Gaming Fireside 9 December 5:40 - 6:00PM
The Game That Plays You
We think we play games. But what if games are the ones playing us? This session dives into how modern games learn your behavior, control emotion, and predict your next move. It’s a wake-up call for creators and players who live inside systems that know them better than they know themselves.
Explore by Instagram - Media Fireside 9 December 11:00 - 11:20AM
Purpose Over Production: How Independent Media Wins Hearts
How do you build trust, loyalty, and influence without the machinery of a media empire? Faisal and Munairah share the story of Sard, an experiment turned movement built by a small team fueled by passion, creativity, and love for the craft. This session reveals how values and voice can outperform budgets and algorithms in shaping the Arab media narrative.
Impact Stage - Picture Fireside 9 December 10:00 - 10:30AM
Mastering Your Craft in a World Obsessed with More: The Mindset Shift That Changes Everything
Priyanka explores the personal mindset shift that redefined how she approaches her work. In a culture that rewards volume, speed, and constant output, she shares how intentionality and discernment allowed her to seek different ways to elevate her craft. This conversation unpacks the discipline of saying no, the power of intentional focus, and how doing fewer things—with depth and meaning—leads to greater creativity, influence, and long-term excellence.
Forum Stage - Marketing Fireside 9 December 3:20 - 3:40PM
The Future of Storytelling at Scale
An intimate fireside discussion exploring how global entertainment giants localize storytelling to connect with diverse audiences. It dives into the intersection of creativity, data, and culture revealing how brands sustain iconic IPs while building authentic local voices that shape the next era of global entertainment.
Central StageSpeakers
- Technology Fireside 10 December 10:30 - 10:50AM
Building with Heartware, Not Just Hardware and Software
As technology races ahead, reshaping economies, borders, and attention itself, what’s often missing is the “heartware”: the human capacity for purpose, dignity, and trust. This session calls for a recalibration. It explores how media, AI, and new financial models intersect and can be used to build more humane architectures for the future. From media ecosystems shaping perception in war zones to digital identity frameworks that can re-establish economic agency, we ask: Are our current models of progress neglecting the soul of society? What does it take to realign our innovation engines with collective wellbeing?
Forum Stage
