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- Music Keynote 10 December 12:55 - 1:10PM
Programming Music for the Creator Economy
Music is fast becoming the programmable layer of the creator economy, shaping culture, commerce, and community all at once. Tobias Hoss, SVP Operations at Lunar X, reveals how a lean team of three built one of the fastest-growing music divisions in the industry, generating over 100 million monthly streams. Through AI-driven curation, data-led discovery, and partnerships spanning Warner Chappell to global creator IP, Lunar X turns music into an engine for storytelling and scalable influence.
Explore by Instagram - Technology Panel 8 December 11:00 - 11:30AM
A Blueprint for Building Iconic Media Brands
As legacy publishers and digital platforms expand across borders, the question is no longer just how to grow, but how to belong. For global media brands, this means pairing editorial excellence with strategic innovation, turning reputation and reach into lasting relevance. From licensing and partnerships to data-driven audience insights and regional storytelling, companies are rewriting their global playbooks to balance commercial ambition with cultural authenticity. AI now sits at the center of this transformation, powering translation, personalization, and creative experimentation while reshaping how media companies connect with audiences and partners alike. This session explores how trusted brands are blending technology, storytelling, and business strategy to scale influence across markets.
Forum Stage - Creator Economy Fireside 9 December 11:50AM - 12:10PM
Gen Z, Gen Give: Philanthropy Through Youth and Story
Generation Z is reshaping philanthropy, blending personal storytelling with the reach of digital platforms to drive meaningful change. Rather than relying solely on donations, they use tools like TikTok and Instagram to amplify causes, build communities, and spark grassroots action. How might this shift toward participatory and transparent giving redefine the future of social impact?
Impact Stage - Music Fireside 10 December 12:10 - 12:55PM
Building the Future of Artist Independence
After two decades producing some of the biggest pop hits from Sabrina Carpenter to Teddy Swims and One-Direction, Grammy-nominated songwriter and producer Julian Bunetta has witnessed both the magic and the business pressures behind the music industry’s biggest Artists. In this intimate fireside conversation, he shares how those experiences inspired him to launch Notebook, a private space where artists can connect directly with their superfans, own their creative journey, and build lasting, independent careers.
Explore by Instagram - Creator Economy Panel 8 December 1:00 - 1:30PM
How Creators Are Building the Next Entertainment Giants
The entertainment industry is being reshaped as digital creators evolve into founders of full-scale media enterprises. Jimmy Donaldson (MrBeast) generated $473 million through Beast Industries in 2024 alone, with that figure expected to nearly double in 2025 through ventures like YouTube, Amazon Prime's Beast Games, and consumer brands such as Feastables and MrBeast Lab. What does this movement mean for the future power structure of entertainment?
Explore by InstagramSpeakers
- Media Fireside 10 December 5:10 - 5:25PM
Hollywood in the Agentic Era: How Talent Representatives are Evolving to Serve and Protect Artists
AA candid conversation with Chris Jacquemin, Head of Digital Strategy at WME, the world’s preeminent talent agency, on how the agency is responding to AI and ongoing technological disruption on behalf of its clients. Chris will discuss the potential advancements, such as lowering the barriers to entry and streamlined workflows, as well as the need for artist protections. Chris will break down past evolutions, including how YouTube unlocked new formats and career paths, and look at the next wave and how we should prepare. Chris will also share how WME evaluates technology partners for its clients. Attendees will leave with guidance on what’s really happening in Hollywood around AI, and how to prepare for the future.
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