Richard Attias

Richard Attias is the Founder and Chairman of Richard Attias & Associates and CEO of the FII Institute, with a three-decade career advising heads of state and global leaders on nation branding and strategic communication. A former IBM executive and Founder and Executive Chairman of Publicis Events Worldwide, he has produced more than 1,000 high-profile events, including the World Economic Forum in Davos (1993–2008), Nobel Laureates Conferences, and landmark platforms such as the Future Investment Initiative.

Richard has helped shape global perceptions of cities and countries, from designing Dubai’s nation-branding strategy at the request of H.H. Sheikh Mohammed bin Rashid Al Maktoum to repositioning Marrakech and supporting the Moroccan Tourism Authority. He co-founded the Clinton Global Initiative, The New York Forum, and The New York Forum AFRICA, and has advised governments such as Senegal under President Macky Sall to position Dakar as a global event destination. His portfolio includes work on the Beijing Olympics opening ceremony, APEC CEO Summit, Misk Global Forum, Future Minerals Forum, the Red Sea Film Festival, and more. In 2024, he was appointed Special Advisor to the Saudi Public Investment Fund.

At BRIDGE Summit, Richard will share insights on how global platforms, strategic events, and nation branding can accelerate socio-economic goals and strengthen a country’s influence on the world stage.