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Speaker
Lara Dewar
Chief Marketing Officer, GSMA
Lara Dewar is the Chief Marketing Officer at the GSMA, where she leads global marketing and communications strategy to advance business success for the association and its members. She also oversees GSMA Membership, driving engagement, growth, and value for its worldwide network that powers the mobile industry.
With more than 20 years of experience across financial services, energy, charity, and telecoms, Lara joined the GSMA in 2020 as Global Head of Communications and shaped the organisation’s voice through significant transformation. Previously, she served as Chief Marketing & Development Officer at World Vision, managing reputation and communications for a $2.5 billion global enterprise. She has also held executive roles at Crossroads Media Group, Jameson Bank, Direct Energy, and Thomas Cook Group.
At BRIDGE Summit, Lara will explore how organisations can communicate through disruption, engage diverse stakeholders, and align brand strategy with business transformation to achieve measurable impact.
UK
Marketing
Lara Dewarat BRIDGE
- Media Keynote 10 December 11:00 - 11:10AM
Participation and Inclusion in the Media Tech Ecosystem
In an age where stories shape how people think, act, and vote, storytellers hold unprecedented power, and responsibility. A 2024 APA survey found 63% of U.S. college students concerned about misinformation spreading among peers on social media, underscoring a growing crisis of trust. How can platforms, publishers, and policymakers build shared standards to keep storytelling honest, inclusive, and accountable?
Central Stage
What They Say About BRIDGE
“A landmark gathering that will unite media professionals, policymakers, cultural creators, and global influencers.”
“A gateway for knowledge exchange.”
“A game‑changer for the global media industry”
“We are proud to take part in the inaugural edition of BRIDGE Summit”
“We're excited to partner with BRIDGE to create meaningful opportunities for creators and innovators”
