More related content on the BRIDGE
- Media Workshop 10 December 1:15 - 1:55PM
Do you trust the media?
Explore how trust in traditional media is falling as social platforms rise and why users now prefer “influencers” over “editors.” This session then reveals how credibility has changed in the platform era and offers practical steps to rebuild it through transparency, timely action, and human‑centered communication. Trainer: Firas Al Ali, Al Ain News
IMI Academy - Technology Fireside 9 December 12:45 - 1:00PM
Unlocking Growth for Businesses and Societies with AI
Opportunities for growth are closer than ever with AI. Join Google for a deep dive into how this powerful technology is becoming accessible to everyone, driving long-term efficiency and competitive advantage across MENA, with responsibility at its core . Discover the untapped potential of AI to enhance efficiency, create new opportunities, and address today's major challenges.
Forum Stage - Media Fireside 10 December 3:10 - 3:25PM
Building a Legacy That Speaks for Itself
Arsène Wenger is more than a name in football; he's a philosophy. In this session, he reflects on how staying true to vision, values, and discipline can build a personal brand that lasts far beyond results or headlines. Through lessons from decades at the highest level, Wenger shares how authenticity, integrity, and consistency create influence that endures long after the final whistle.
Forum StageModerator
- Media Speech 10 December 11:35 - 11:50AM
The UAE Content Story
How the role of influencers and content creators has shifted from a purely entertainment or media function to a guiding, awareness-shaping role and what impact this transformation has on societies, youth, and social cohesion.
Forum Stage - Technology Presentation 8 December 3:35 - 3:55PM
Amplifying Voice and Reach Through AI
Voice is the most human technology we have, and AI is transforming how it’s heard. In this keynote, the GM for Middle East, at ElevenLabs explores how broadcasters, publishers, and creators are using AI voice to make media more accessible, multilingual, and authentic. From rapid localization to voice preservation, he shares a vision of how technology can amplify human connection and cultural reach, ushering in an age where every story can speak to the world.
Academy Stage - Picture Presentation 8 December 3:55 - 4:10PM
Why It’s Important for an Actor to Produce
Actors today sit at the front line of cultural influence, yet often remain distant from the decisions that shape the stories they tell. In this session, Egyptian actor and filmmaker Ahmed Magdy examines why stepping into the producer’s role is becoming essential for creators who want greater agency, artistic integrity, and long-term impact. Drawing on his trajectory from Egypt’s independent cinema movement to building Garage Art Production, Magdy explores how actors can catalyze new talent, strengthen local creative ecosystems, and drive a more intentional, sustainable future for storytelling.
Academy Stage
