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- Creator Economy Workshop 8 December 2:30 - 3:15PM
Snapschool ( How to utilize Snapchat as a creator )
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Workshop Room 1 - Creator Economy Panel 9 December 11:50AM - 12:10PM
Reclaiming Focus in the Age of Infinite Scroll
In a world saturated with short-form content and interruption, students are finding it harder than ever to focus. A 2024 study by the American Psychological Association found 70% of college students struggling to concentrate on academic tasks due to short-form social media and frequent notifications. Among heavy users, sustained attention dropped by 22% compared to peers. What are the best practices and tools for restoring focus in learning environments, without losing the benefits of technology?
Explore by Instagram - Picture Panel 9 December 10:05 - 10:25AM
Chaos is the New Direction
Perfection is dead. Directors and actors explore how chaos, imperfection, and unpredictability have become the new creative language of cinema and content. From raw performances to messy realism, this session dives into why disorder now connects deeper than polish.
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- Media Panel 9 December 3:15 - 3:40PM
Mobilising Capital for a Future Media Ecosystem
As the world’s information systems fragment and distrust rises, media is no longer just entertainment – it is strategic future infrastructure. Capital is shifting to hubs that combine innovation, regulatory clarity, talent mobility, and global cultural exchange. Dubai, Singapore, and Latin America are no longer “emerging” – they are designing the systems that will govern the future of content, trust, and participation. This panel examines how forward-looking governments and investors can partner to unlock next-gen media ecosystems powered by AI, immersive storytelling, and cross-border creative talent – ensuring media remains competitive, inclusive, and resilient.
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- Creator Economy Fireside 8 December 2:20 - 2:35PM
From Kitchen To Culture
A fireside with Chef Shaheen on how a creator turns taste into trust and trust into a system that scales. We’ll unpack a simple creator equation Format → Hook → Cadence, then map how community love becomes real offerings, partnerships that fit, and routines that keep the craft sharp. Clear, practical style.
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- Marketing Panel 8 December 4:10 - 4:40PM
Tuning for Virality
In a world where attention shifts in seconds, creators and brands must optimize content with the same precision and speed as performance marketers. With AI-driven tools now boosting engagement by 25% and cutting production time in half, the line between creative instinct and data science is disappearing. Leaders like Saif Jarad—who built one of the region’s most awarded performance agencies and pioneered early Google and Facebook Ads innovation—embody this shift. This session explores how creators can apply performance marketing principles, real-time insights, and AI-enhanced optimization to stay discoverable, credible, and ahead of the curve in an algorithm-driven landscape.
Academy StageSpeakers
